Social Media and Email Marketing Coordinator

Job Description

About the Company
On a mission to give people limitless access to the vast world of Entertainment, Cineverse's advanced, proprietary technology drives the distribution of over 70,000 premium films, series, and podcasts.

From providing a complete streaming solution to some of the world's most recognizable brands, to super-serving our network of fan channels – from direct ad sales partnerships to premium global content – we offer more of the stories that move us, and technology that moves us forward. Industry leaders with a history of innovation, Cineverse is powering the future of Entertainment.

Title: Social Media and Email Marketing Coordinator
Overview:

We are looking for a dynamic individual to fill the role of Social Media and Email Marketing Coordinator. This position is pivotal in driving engagement, brand visibility, and conversions through both social media and targeted email campaigns, with a focus on our corporate presence and technology products across various platforms. The ideal candidate will possess a blend of creative flair, strategic thinking, and analytical acumen to effectively manage and enhance our digital marketing efforts.

Key Duties:
• Develop and execute comprehensive social media and email marketing strategies to increase brand visibility, customer engagement, and revenue generation for both B2B and D2C segments.
• Craft compelling content for social media posts, newsletters, promotional offers, event invitations, and automated drip campaigns that resonate with our target audience.
• Manage and schedule posts across multiple social media platforms, including Instagram, Facebook, Twitter, LinkedIn, TikTok, and interact with followers, respond to comments and messages in real-time or as soon as possible to connect with Cineverse community members.
• Monitor social media channels and email performance metrics (such as email deliverability, open rates, click-through rates, and other key performance indicators (KPIs) to track effectiveness, identify trends, and optimize strategies for maximum impact.
• Foster engagement by interacting with followers, responding to comments and messages promptly, and cultivating meaningful connections with our community.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to align digital marketing initiatives with overall business objectives and initiatives.
• Stay abreast of industry trends, best practices, and regulatory requirements related to social media and email marketing, ensuring compliance with relevant laws such as GDPR and CAN-SPAM.
• Willing to work in US hours in a WFH set up along with flexible to report to the office as and when required.

Essential Qualifications/Competencies:
• Bachelor's degree in Marketing, Communications, or related field preferred.
• Proven hands-on experience of 5 years of managing social media accounts and email campaigns for businesses or organizations, with a strong portfolio showcasing successful campaigns and engagement.
• Proficiency in social media management tools such as Hootsuite, Buffer, or Sprout Social, as well as email marketing platforms like Zoho Campaigns, Mailchimp, or similar CRM systems.
• Experience using Wordpress, or similar content management systems.
• Strong understanding of social media and email marketing best practices, including audience segmentation, A/B testing, personalization, and automation.
• Excellent written and verbal communication skills, with a keen eye for detail and ability to maintain brand consistency across all channels.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven recommendations to optimize campaign performance.
• Creative thinker with a passion for staying ahead of digital marketing trends and emerging platforms.
• Ability to multitask, prioritize responsibilities, and work effectively in a fast-paced environment while collaborating with cross-functional teams.

Jobcode: Reference SBJ-r7yozq-3-12-161-77-42 in your application.