Digital Product Merchandising Specialist

Job Description

About the Company
On a mission to give people limitless access to the vast world of Entertainment, Cineverse's advanced, proprietary technology drives the distribution of over 70,000 premium films, series, and podcasts.
From providing a complete streaming solution to some of the world's most recognizable brands, to super-serving our network of fan channels – from direct ad sales partnerships to premium global content – we offer more of the stories that move us, and technology that moves us forward. Industry leaders with a history of innovation, Cineverse is powering the future of Entertainment.
Job Title: Digital Product Merchandising Specialist
Overview:
The Digital Product Merchandising Specialist is responsible for driving content visibility, engagement, and organic growth across Cineverse's streaming platforms. This role manages product positioning, merchandising, messaging, and in-app marketing campaigns across web, OTT, and mobile apps, while working closely with internal teams and platform partners.

Key Responsibilities:
• Handle product positioning, messaging, and go-to-market campaigns for new features, priority titles, and audience engagement initiatives.
• Manage and optimize merchandising placements, upsell pages, show pages, and program art launches and updates across all platforms.
• Lead organic app acquisition efforts, including software and data reporting to measure installs, retention, and attribution.
• Collaborate to ensure accurate and timely updates across upsell/show pages.
• Support regular app store updates (descriptions, screenshots, videos, in-app events) to keep listings optimized.
• Innovate asset trafficking and link tracking processes, ensuring accurate attribution with the Marketing Insights and Market Research.
• Maintain regular communication with Product, Asset Management, Research, and Marketing teams to align on priorities.
• Prepare weekly/bi-weekly/monthly updates for Marketing leadership, summarizing organic campaign performance (installs, free trial starts, unique viewers, streams, podcast and newsletter subscriptions).
• Produce campaign recaps with screenshots, videos, and clips for internal decks and presentations.

Required Skills & Qualifications
• 5+ years of experience in product marketing, platform merchandising, or growth marketing, preferably in streaming, gaming, or entertainment.
• Expertise in app store optimization (ASO) and partner platform merchandising (Amazon, Roku, Samsung, etc.).
• Strong understanding of organic acquisition levers, user funnels, and engagement KPIs.
• Excellent project management and stakeholder communication skills.
• Analytical skills with proven ability to translate data into actionable insights and optimizations.
• Familiarity with CMS, ASO, and analytics platforms.
Preferred Qualifications
• Experience collaborating with cross-functional product, engineering, and BI teams.
• Knowledge of A/B testing methodologies and optimization frameworks.
• Passion for streaming entertainment and audience engagement.

Education
• Bachelor's degree in Marketing, Business Administration, Product Management, Communications, or Media Studies required, with a focus on digital platforms or product strategy preferred.

Jobcode: Reference SBJ-z3ozn1-216-73-216-5-42 in your application.