Job Description
Director Creative Services - KPIX
KPIX is looking for an innovative and creative leader ready to push the business of media marketing and management forward. You are versatile and can institute a creative vision that will establish efficient strategies for brand development and visual execution. Serve as a lead ambassador internally and externally for the brand by taking ownership of a bold multi-platform strategic marketing and community plan and its results.
Overview and Responsibilities:
Lead all aspects of KPIX's brand, marketing, Graphics, and promotional efforts across all platforms.
Establish and showcase creative content that will grow and retain audiences across all media distribution outlets.
Build and manage a team of hard-working and inspiring creatives who are empowered to deliver excellence and collaborate with Department Heads and grow KPIX's outreach in the community.
Basic Qualifications:
• Shown leadership capabilities with a track record of successfully recruiting, retaining, and guiding staff.
• Own the direction and supervision of all marketing messages, scripts, spots, campaigns, events and other creative with an understanding of strategic media planning and media buying.
• Collaborate with the research department to understand viewer insights and translate those insights into creative strategies that entertain, enlighten, and engage our audience.
• Coordinate the production and scheduling of promotion including brand image campaigns, daily news promotions, tent pole events, sales client commercials, syndicated, local and network programming priorities.
Requirements & Education:
• Strong people skills. Work well with General Manager, and all Department Heads to position the station brand and implement ideas. Candidate will have management experience, creativity, and adept at multi-tasking.
• Preferred understanding and knowledge of the bay area market and communities
• Preferred Bachelor's degree in Mass Media, Communications, Marketing, or Advertising.
• Preferred minimum 3 years' market experience in management, promotion, and production.
Paramount is an equal opportunity employer (EOE) including disability/vet.
Jobcode: Reference SBJ-rnjkym-216-73-216-180-42 in your application.