Senior Marketing Manager, Media Strategy

Job Description

DESCRIPTION:

Role Details:

The Senior Marketing Manager, Media Strategy helps plan and execute 360 degree full funnel marketing campaigns to drive growth across marketing channels for CBS All Access / Paramount+ Original Series.

Your Day-to-Day:
• Work with cross-functional teams to strategize and execute acquisition marketing campaigns to drive CBS All Access / Paramount+ subscriber growth across direct to consumer online and offline marketing channels including Paid Social, Paid Search, Paid Display, App Install and Paid affiliate channels.
• Conduct analyses of Original Series marketing campaigns and maintain essential project calendars for upcoming Original Series.
• Partner with marketing teams, internal media buying team and external media agency to plan and optimize marketing spend across paid media channels to ensure Original Series media goals are met.
• Analyze tests and make recommendations for future testing/optimization across paid media channels (testing marketing variables including offer, copy/messaging, targeting and segmentation, and creative).
• Perform post-campaign analysis of Original Series media campaigns to drive and improve strategy.
• Advocate for decisions backed by data using multiple data sources from tech stack, external partners and internal resources.
• Explore new channels for potential growth marketing opportunities, including both performance and upper funnel tactics

Key Projects:
• Aide in developing cutting edge cross-channel media plans promoting the streaming of Original Series
• Liaise with media channel owners, platform/vendor partners and key marketing partners to implement standards across paid media tactics using CBSi first and third party data to inform decisions while staying true to CBS All Access / Paramount+ brand
• Analyze critical metrics on an ongoing basis to ensure that campaigns are maximizing return on ad spend - focus on finding and driving high quality CBS All Access / Paramount+ subscribers as determined by lifetime value
• Work across teams to understand & map out customer journeys and media touchpoints across devices and platforms
• Overseeing Original Series media budgets

QUALIFICATIONS:

What you bring to the team:

You have -
• A Bachelor's Degree
• 6+ years' experience working in a media buying environment including both upper funnel and performance media
• Strong communication skills and ability to foster strong relationships cross-functionally
• A data driven approach to marketing, with experience analyzing and reviewing results
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and partners
• Strong analytical skills and has the ability to analyze data
• Excellent oral and written communications skills with strong attention to detail

You might also have -
• Experience in digital subscription services and/or e-commerce
• Understanding and experience with AB/MVT testing preferred
• Strong interest in entertainment content and streaming
• Prior experience in a creative or ad agency a plus

FUNCTION: Marketing/Promotions

Jobcode: Reference SBJ-d23e05-18-221-187-121-42 in your application.