Senior Marketing Manager

Job Description

DESCRIPTION:

Role Details:

The Senior Marketing Manager, CBS All Access / Paramount+ Originals leads the development, execution, and analysis of marketing campaigns, delivering new viewers and subscribers for select current and new All Access Original Series.

Your Day-to-Day:
• Developing go-to-market plans and marketing tactics for select upcoming All Access Original Series
• Developing best in class creative executions for select CBS All Access Original Series in partnership with various creative teams
• Collaborating with cross-functional teams to increase exposure of Originals in our owned, earned and paid media channels
• Performing and reviewing analysis on the success of our Originals marketing campaigns
• Identifying and developing incremental marketing tactics and opportunities by marketing channel to drive additional viewership and acquisition

Key Projects:
• Plan select All Access Original Series campaigns, while owning execution management of the campaigns
• Drive efficient brand execution to ensure strong in-market launches for All Access Original Series campaigns
• Tracking and managing performance against metrics
• Own Originals creative testing roadmap to further optimize effectiveness of current and new brand creative designs
• Own Originals research calendar in order to regularly evaluate health of our All Access Original Series in-market in partnership with the Business Intelligence team

QUALIFICATIONS:

What you bring to the team:

You have -
• Bachelor's Degree
• 7+ years' experience working in a marketing organization
• Strong communication skills and ability to foster strong relationships cross-functionally
• Proven ability and experience conceptualizing and executing ideas in the online advertising space
• A data driven approach to marketing, with experience analyzing and reviewing results
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and partners
• Excellent oral and written communications skills with strong attention to detail

You might also have -
• Experience in digital streaming subscription services, driving Original Series marketing
• Strong interest in entertainment content
• Prior experience in a creative or ad agency a plus.

FUNCTION: Marketing/Promotions

Jobcode: Reference SBJ-reo3o1-52-14-150-55-42 in your application.