Full Time Job

Senior Marketing Manager

CBS Interactive

New York, NY 11-16-2020
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description


Role Details:

The Senior Marketing Manager, CBS All Access / Paramount+ Originals leads the development, execution, and analysis of marketing campaigns, delivering new viewers and subscribers for select current and new All Access Original Series.

Your Day-to-Day:
• Developing go-to-market plans and marketing tactics for select upcoming All Access Original Series
• Developing best in class creative executions for select CBS All Access Original Series in partnership with various creative teams
• Collaborating with cross-functional teams to increase exposure of Originals in our owned, earned and paid media channels
• Performing and reviewing analysis on the success of our Originals marketing campaigns
• Identifying and developing incremental marketing tactics and opportunities by marketing channel to drive additional viewership and acquisition

Key Projects:
• Plan select All Access Original Series campaigns, while owning execution management of the campaigns
• Drive efficient brand execution to ensure strong in-market launches for All Access Original Series campaigns
• Tracking and managing performance against metrics
• Own Originals creative testing roadmap to further optimize effectiveness of current and new brand creative designs
• Own Originals research calendar in order to regularly evaluate health of our All Access Original Series in-market in partnership with the Business Intelligence team


What you bring to the team:

You have -
• Bachelor's Degree
• 7+ years' experience working in a marketing organization
• Strong communication skills and ability to foster strong relationships cross-functionally
• Proven ability and experience conceptualizing and executing ideas in the online advertising space
• A data driven approach to marketing, with experience analyzing and reviewing results
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and partners
• Excellent oral and written communications skills with strong attention to detail

You might also have -
• Experience in digital streaming subscription services, driving Original Series marketing
• Strong interest in entertainment content
• Prior experience in a creative or ad agency a plus.

FUNCTION: Marketing/Promotions

Company Profile
CBS Interactive

CBS Interactive is the premier online content network for information and online operations of ViacomCBS as well as some of the top native digital brands in the entertainment industry.