Marketing Manager, Customer Retention
New York, NY
ViacomCBS Streaming (formerly CBS Interactive) is a division of ViacomCBS that encompasses both free, paid, and premium streaming services including Pluto TV, Paramount +, CBS Sports Digital, and CBS News Digital.
We are searching for a Senior Marketing Manager with experience working with mobile channels (push notifications, in-app messages, SMS). This role will manage the planning and execution of retention programs across our mobile channels and also support additional organic channels (e.g. onsite/in product placements) for the Paramount+ marketing team. We're looking for someone who is passionate about media, has strong analytical skills and is interested in working in a dynamic, fast paced environment. This position is charged with executing new strategies to drive engagement with our current subscriber base and lower churn. Occasionally this role will support acquisition and winback campaigns in these channels. To achieve the above goals, this position will work closely with cross-functional teams within ViacomCBS Streaming.
Deliver and work cross-functionally with the Creative and Marketing Operations teams on multi-touch, retention campaigns across email, push notifications, site, app, social, and other paid placements.
Create, execute, and continually optimize the retention team testing plan for all organic channels (email, mobile, onsite assets, etc).
Own all reporting of the marketing efforts across organic channels to size opportunities for new strategies or overall program optimizations.
Create, prepare and maintain marketing calendars for all organic channels
Develop a cadence for planning and regularly sharing updates on channel overall performance, to manage up key learnings & initiatives in a clear and compelling way
Strong analytical skills including the ability to distill, synthesize and draw conclusions from diverse data sources.
Work with Operations team to analyzes campaign performance metrics and optimizes engagement metrics across all organic channels
What you bring to the team:
You have -
• Bachelor's Degree required.
• 5-7 years direct response and digital marketing experience in a B2C environment, including multi-variate testing, multi-channel direct messaging, and post-campaign analysis.
• Deep analytical knowledge and experience reporting on campaigns, gleaning business insights, and doing data-based optimization.
• Minimum of 5 years managing retention programs for a consumer subscription product.
• Minimum 5 years of digital marketing experience, particularly email and digital marketing.
• Strong project management and interpersonal skills, with the ability to take initiative in a challenging, fast-paced environment of multiple priorities.
• Strong critical thinking and analytical capabilities, particularly in customer segmentation and modeling
• Strong understanding and experience with AB/MVT testing
• Self-motivated and results-oriented with high regard for attention to detail
• Excellent oral and written communications skills
You might also have -
• MBA a Plus.
• Subscription marketing experience preferred
CBS Interactive is the premier online content network for information and online operations of ViacomCBS as well as some of the top native digital brands in the entertainment industry.