Senior Marketing Manager
• Develop strategies and tactics for driving customer relationships, subscriptions, and lifetime value.
• Partner with Data Science & Analytics to determine key leading drivers for retention, identify audience targets key to subscription growth and build segmentation strategies.
• Own end-to-end experience for current subscribers, from conception to launch to analysis, with a goal of building loyalty and retention throughout the customer lifecycle.
• Oversee all subscriber communications throughout the consumer journey (from onboarding, to engagement, at-risk, and winback)
• Create, execute, and continually optimize a data-informed testing plan. Forecast, measure and report on results of marketing efforts assessing results against specific metrics and size opportunities for scale
• Identify and build strategies to use new technologies, platforms, and channels to reach and engage our audiences.
• Oversee subscriber forecasting in close collaboration with the finance team to help model revenue and future growth trends.
• Collaborate with brand leads and creative strategy to maintain a seamless brand voice and messaging
What you bring to the team:
You have -
• Minimum of 10 years of retention marketing experience in lifecycle programs, segmentation and automation strategy. Subscription business model and/or retail organization experience a plus.
• Highly analytically and data-driven with the ability to surface meaningful insights from large data sets
• Agile and fluid marketer with test and learn mentality to rapidly iterate on findings.
• Results-oriented with a proven record of performing against aggressive growth targets
• Strong ability to build roadmaps, assess priorities and multi-task
• Ability to quickly learn and navigate several internal processes, procedures, as well as data and content management systems
• Strong communication and problem-solving skills
You might also have -
• Direct-to-consumer subscription and/or streaming product experience a plus
• Braze and/or SFMC experience a plus
CBS Interactive is the premier online content network for information and online operations of ViacomCBS as well as some of the top native digital brands in the entertainment industry.