Full Time Job

Senior Director, Retention Marketing

CBS Interactive

Burbank, CA 11-10-2020
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  • Paid
  • Full Time
  • Executive (10+ years) Experience
Job Description

DESCRIPTION:

Your Day-to-Day:
• Develop strategies and tactics for driving customer relationships, subscriptions, and lifetime value.
• Partner with Data Science & Analytics to determine key leading drivers for retention, identify audience targets key to subscription growth and build segmentation strategies.
• Own end-to-end experience for current subscribers, from conception to launch to analysis, with a goal of building loyalty and retention throughout the customer lifecycle.
• Oversee all subscriber communications throughout the consumer journey (from onboarding, to engagement, at-risk, and winback)
• Create, execute, and continually optimize a data-informed testing plan. Forecast, measure and report on results of marketing efforts assessing results against specific metrics and size opportunities for scale
• Identify and build strategies to use new technologies, platforms, and channels to reach and engage our audiences.
• Oversee subscriber forecasting in close collaboration with the finance team to help model revenue and future growth trends.
• Collaborate with brand leads and creative strategy to maintain a seamless brand voice and messaging

QUALIFICATIONS:

What you bring to the team:

You have -
• Minimum of 10 years of retention marketing experience in lifecycle programs, segmentation and automation strategy. Subscription business model and/or retail organization experience a plus.
• Highly analytically and data-driven with the ability to surface meaningful insights from large data sets
• Agile and fluid marketer with test and learn mentality to rapidly iterate on findings.
• Results-oriented with a proven record of performing against aggressive growth targets
• Strong ability to build roadmaps, assess priorities and multi-task
• Ability to quickly learn and navigate several internal processes, procedures, as well as data and content management systems
• Strong communication and problem-solving skills

You might also have -
• Direct-to-consumer subscription and/or streaming product experience a plus
• Braze and/or SFMC experience a plus

FUNCTION: Marketing/Promotions

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Company Profile
CBS Interactive

CBS Interactive is the premier online content network for information and online operations of ViacomCBS as well as some of the top native digital brands in the entertainment industry.