ViacomCBS Streaming (formerly CBS Interactive) is a division of ViacomCBS that encompasses both free, paid, and premium streaming services including Pluto TV, Paramount +, CBS Sports Digital, and CBS News Digital.
We are seeking a Marketing Operations Manager to join the CBS All Access Marketing Operations team! This individual will be responsible for curating, programming and putting together weekly reports for our mobile push channel.
The Marketing Operations Manager will work with a team of hardworking & passionate marketers to deliver an extraordinary experience for customers and strong results for our business. The ideal candidate will excel in a fast paced & high-performing environment.
This position will play a major role in the process of getting push and in app notifications programmed as well as being the main focal point with any data requests from partners of the company. You will also be collaborating with the Retention and BI teams to craft out the mobile journey for all campaigns.
• Build, QA, and deploy push and in app journeys.
• Manage the creation of complex, personalized, and dynamic messages.
• Create, respond and manage on our project management board.
• Compile weekly and monthly analysis reports
• Act as a liaison while building strong working relationships with ViacomCBS marketing project and product owners
• Continually benchmark and provide recommendations for improving subscriber mobile communications and app experience
• Demonstrate innate curiosity to deliver best in class mobile experience based on continuous learning
• Drive mobile app adoption by defining, developing and collaborating with marketing and product managers
What you bring to the team:
You have -
• Bachelor's degree
• 3+ years experience of building push campaigns or running campaigns using a customer mobile platform (Braze experience a plus)
• Detail-oriented and organized, and able to handle multiple tasks and projects simultaneously
• Excellent verbal and written communication skills, as well as problem solving and analytical skills
• A track record of being a proven self-starter and team player, while also being able to function independently