Full Time Job

Marketing Manager, Customer Retention

CBS Interactive

Burbank, CA 11-10-2020
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

DESCRIPTION:

Role Details:

We are searching for a Marketing Manager with experience working with a mobile channel (push notifications, in-app messages, SMS). This role will primarily support planning and execution of retention campaigns across our mobile channel and also support additional organic channels (e.g. onsite/in product placements) for the CBS All Access marketing team. We're looking for someone who is passionate about media, has strong analytical skills and is interested in working in a dynamic, fast paced environment. This position is charged with executing new strategies to drive engagement with our current subscriber base and lower churn. Occasionally this role will support acquisition and winback campaigns in these channels. To achieve the above goals, this position will work closely with cross-functional teams within ViacomCBS Digital.

Your Day-to-Day:
• Develop and execute mobile marketing campaigns that drive incremental video engagement, educate and nurture users throughout their journey while driving towards a consolidated subscriber experience
• This Includes campaign planning and hypothesis testing, audience selection, campaign health monitoring, and post-campaign analysis
• Own programming of additional onsite organic placements and orchestrate said channels across all marketing partners to make sure the plan is properly executed
• Produce, share, and use critical metric reporting on a regular and consistent basis to ensure continuous improvement in process and results, including identifying performance drivers and implications
• Focus on marketing automation and personalization, user segmentation for targeting and using dynamic/triggered messaging to create a relevant dialogue with subscribers
• Provide project management, operational planning and execution for all mobile programs
• Lead workflow closely with project managers and other key partners to ensure deliverables are ready in time for campaign launches
• Partner with marketing operations to deliver all necessary campaign details in a timely manner, as well as QA-ing campaigns to ensure seamless deployment
• Assist with bringing the CRM team's multi-channel lifecycle journeys to life
• Compile best practices and competitive intelligence within mobile and onsite marketing

QUALIFICATIONS:

What you bring to the team:

You have -
• Bachelor's degree
• 4+ years of experience managing mobile and/or organic marketing channels required, preferably with a subscription product
• Experience tracking and reporting on engagement KPIs for mobile marketing marketing channels required
• In-depth understanding of AB/MVT testing required
• Strong critical thinking and analytical capabilities, particularly in customer segmentation
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities
• Self-motivated and results oriented with a high regard for attention to detail
• Excellent oral and written communications skills
• Passion for entertainment and television
• Experience working in the entertainment industry a plus

FUNCTION: Marketing/Promotions

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Company Profile
CBS Interactive

CBS Interactive is the premier online content network for information and online operations of ViacomCBS as well as some of the top native digital brands in the entertainment industry.