Director, Sports Marketing

Job Description

ABOUT US:

ViacomCBS Streaming (formerly CBS Interactive) is a division of ViacomCBS that encompasses both free, paid, and premium streaming services including Pluto TV, Paramount+, CBS Sports Digital, and CBS News Digital.

Role Details:

The Director, Sports Programming oversees the strategy and development of cross-channel go-to-market plans supporting the Paramount+ sports streaming experience, including Paramount+ exclusive sports such as UEFA Champions League and Serie A soccer and CBS broadcast simulcast sports including NFL on CBS, Masters and NCAA basketball.

Your Day-to-Day:
• Plan and oversee 360-degree marketing campaigns to promote sports event tune-in on Paramount+ from messaging and creative development to execution to post-campaign recap and analysis
• Develop a holistic sports approach for Paramount+ highlighting both specific events as well as the entire sports offering
• Partner across ViacomCBS divisions to promote complementary sports programming including pre-game coverage, highlight shows, documentaries and podcasts.
• Create cross-channel messaging strategy to increase engagement among Paramount+ sports fans and enhance the sports viewing experience
• Identify and develop new marketing tactics and opportunities to drive additional viewership and subscribers within the sports ecosystem

Key Projects:
• Developing cutting edge 360 degree marketing campaigns supporting the streaming of sports on Paramount
• Support development of innovative testing ideas and strategies that leverage identified opportunities as well as changes in technology and consumer behavior
• Analyze the success of our marketing campaigns and provide recommendations and optimization opportunities
• Partner with internal research and insights teams to develop a deep understanding of the target customer for each event and identify overlap within the ecosystem to inform engagement efforts

QUALIFICATIONS:

What you bring to the team:

You have -
• A Bachelor's Degree
• 10+ years' experience working in sports marketing
• Strong communication skills and ability to foster strong relationships cross-functionally
• A data driven approach to marketing, with experience analyzing and reviewing results
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and stakeholders
• Excellent oral and written communications skills with strong attention to detail

You might also have -
• Strong interest sports content, particularly international soccer
• Experience in digital subscription services and/or e-commerce
• Understanding and experience with AB/MVT testing preferred

FUNCTION: Marketing/Promotions

Jobcode: Reference SBJ-gw8yyy-3-15-5-183-42 in your application.