Director, Communications

Job Description

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from ViacomCBS, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the US in addition to the ability to stream ViacomCBS Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Responsibilities:
• Help to define and push forward the overarching PR strategy for Paramount+ brand of originals series
• Lead in the development and implementation of comprehensive and creative PR campaigns for scripted and unscripted original series
• Develop innovative and ''out of the box'' ideas to support the Paramount+ slate, development, and long-term growth
• Pitch programming and related stories to a broad range of media, follow-up on media requests, and foster close working relationships with members of the media
• Proactively identify traditional and unique opportunities to maximize press coverage across multiple platforms
• Oversee the organization of press events, junkets, speaking engagements/panels, press briefings, media tours, set visits, and screenings, as applicable
• Lead the development of creating series materials including talking points, press releases, press kits, and more
• Work closely with photo editor to manage creative assets for press purposes
• Partner with cross-functional Paramount + teams such as marketing, social and content strategy to ensure cohesive messaging and coordination
• Track budgets for media campaigns
• Work cross-functionally to nurture relationships with internal and external stakeholders to strategize and execute successful promotional campaigns
• Work closely with show creators/executives, talent, production and programming executives, as well as outside PR representatives
• Additional other duties and responsibilities, as assigned

Basic Qualifications:
• 7+ years of hands-on media relations experience in the entertainment and/or digital media industry is essential, preferably with previous publicity experience
• Passion and solid knowledge of the digital media and entertainment industries
• Demonstrated ability to create results-driven communications campaigns that align with business objectives
• Must be team-oriented, collaborative, and flexible to work across various business groups across the company
• Strong media relations experience with an ability to think creatively and generate new story angles
• Demonstrated ability to work under pressure, meet deadlines, and handle multiple projects simultaneously
• Must be a strategic thinker who is a dedicated and responsive team player with the ability to think creatively and generate new ideas
• Strong writing skills, computer proficiency, and social-media savvy required
• Bachelor's degree required

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-gkkzv8-3-149-243-32-42 in your application.