Associate Performance Marketing Manager

Job Description

DESCRIPTION:

Division Overview:
Our Marketing, Distribution & Operations team within the CBS Digital Media group is charged with distribution and monetization of premium CBS content across the spectrum of digital partnerships and business models. These include our direct-to-consumer subscription services CBS All Access, ad-supported streaming across our CBS digital properties and CBS Audience Network partner sites such as YouTube, MSN, and Yahoo, transactional digital storefronts such as iTunes and Amazon as well as digital MVPD products and partnerships.

We are a diverse and agile group that works in an exciting and fast-paced environment, working cross-functionally across different departments and partnering with multiple technology/distribution partners to ensure that we deliver CBS content to consumers, however, and wherever they want to consume it.

Role Details:

The Associate Marketing Manager, Performance Marketing helps plan and execute acquisition marketing campaigns to drive subscriber growth across direct to consumer online and offline marketing channels for CBS All Access and the CBS app.

Your Day-to-Day:
• Work with cross-functional teams to strategize and execute acquisition marketing campaigns to drive CBS All Access subscriber growth across direct to consumer online and offline marketing channels including Paid Social, Paid Search, Paid Display and Paid affiliate channels.
• Partner with internal media team to plan and optimize performance marketing spend across paid media channels and initiatives to ensure CBS All Access and CBS app marketing goals are met
• Analyze tests and make recommendations for future testing/optimization across paid channels (testing marketing variables including offer, copy/messaging, targeting and segmentation, and creative).
• Perform post-campaign analysis of performance marketing campaigns to drive and improve strategy
• Advocate for data-driven decision making leveraging multiple data sources from tech stack, external partners and internal resources

Key Projects:
• Liaise with media channel owners, creative team, platform/vendor partners and key marketing stakeholders to implement best practices across paid media tactics using CBSi first and third-party data to inform decisions while staying true to CBS All Access brand
• Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return on ad spend - focus on finding and driving high-quality CBS All Access subscribers and CBS app users as determined by lifetime value
• Work across teams to understand & map out customer journeys and media touchpoints across devices and platforms.

QUALIFICATIONS:

What you bring to the team:

You have -
• A Bachelor's Degree
• 3+ years' experience working in a direct response marketing organization
• Strong communication skills and ability to foster strong relationships cross-functionally
• A data-driven approach to marketing, with experience analyzing and reviewing results
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and stakeholders
• Excellent oral and written communications skills with strong attention to detail

You might also have -
• Experience in digital subscription services and/or e-commerce
• Understanding and experience with AB/MVT testing preferred
• Strong interest in entertainment content, sports, and live events.
• Prior experience in a creative or ad agency a plus

Jobcode: Reference SBJ-gxk1nj-18-117-81-240-42 in your application.