Campaign Manager

Job Description

DESCRIPTION:

As Campaign Manager, you will help oversee the planning and execution of creative marketing campaigns and assets for CBS Entertainment and CBS Studios for a wide range of genres including drama, comedy, unscripted/alternative, specials, daytime, and/or late night. You will collaborate with internal and external stakeholders along with out-of-house agencies to help develop and execute strategic marketing plans on time and on budget. This role requires someone who thrives on creativity, organization, and collaboration.
• Manage production and delivery of all components of a campaign including activations, partnerships, media plans, and assets (A/V, digital, social, print, and OOH) across a subset of CBS shows and specials
• Manage all operational aspects of the campaign including workflow, timelines, asset development and budget tracking
• Create schedules, determine resources, estimate time, track costs and project completion requirements
• Work with your Brand lead to set clear attainable objectives, build and gather requirements, and manage the constraints, including budget, timeline, scope, quality, and effectiveness of the campaign
• Ensure all projects are prioritized and ladder up to larger business goals
• Anticipate and effectively mitigate problems; and consistently communicate to stakeholders about updates on progress, relevant delays or issues and budget implications
• Work collaboratively and proactively with various internal teams, maintaining excellent relationships with partners across ViacomCBS, including Content Brand Strategy, Creative, Affiliate Marketing, Social Media, Media Planning, Technology/Operations, Post-Production, PR, Development, CBSi, CBS Studios, Viacom Data Science teams, CBS Research, and more
• Help manage business relationships with external creative agencies
• Ensure accuracy and on-time delivery of campaigns
• Leverage dashboards and documentation to report on timelines and project status
• Prepare information and presentations for senior leadership updates
• Identify efficiencies across the Marketing team and broader organization
• Troubleshoot situations and deal with any unique situations that may arise
• Help evolve the CBS brand and department culture by taking calculated creative risks, nurturing new and disruptive ideas, and helping produce groundbreaking creative for marketing campaigns

QUALIFICATIONS:

Work Experience:
• Minimum 5 years of experience in entertainment, project management, creative services, or entertainment marketing.
• Brand or project management experience at an entertainment company or advertising/promotion agency is preferred.

Knowledge/Skills:
• Experience driving production and delivery of a high volume of creative marketing assets, on time and on budget
• Possess strong decision-making skills and can operate with significant autonomy and discretion
• Detail and solution-oriented with strong project management skills
• Ability to prioritize in a complex, fast-paced environment
• An excellent listener and communicator with a high EQ
• Exemplary team player able to build relationships quickly with internal and external stakeholders with a wide range of personality types
• Highly data-driven, possessing strong ability to gather and apply insights to frame recommendations and results into concise and actionable plans/reports
• Exceptional understanding of traditional and digital entertainment marketing, including but not limited to on-air, display, print, OOH, social, performance and digital media channels
• Comfortable in a test-and-learn environment
• Ability to influence direction on a wide range of department issues
• Focused and driven to excellence at the accomplishment of all tasks
• Embraces accountability



FUNCTION: Operations

Jobcode: Reference SBJ-rv4kon-3-140-242-165-42 in your application.