Full Time Job

Brand Manager, News


New York, NY 11-04-2020
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description


CBS Marketing is looking for a brand manager with extensive experience developing strategic, highly creative and effective multi-media marketing campaigns to launch and market a variety of original programs, series and specials for CBS News. As the Brand Manager, you will be responsible for gathering appropriate customer insights and data points to create and produce many types of marketing plans that effectively set objectives, identify appropriate target audiences, develop positioning strategies, then integrate mass-media, social media, promotional activities and other tactics that effectively engage appropriate audiences. You will collaborate with internal and external teams, along with out-of-house agencies, to develop and execute strategic marketing plans, with a goal to find innovative, efficient and effective ways to market our CBS News programming, as we build the CBS brand as a top choice for news content.
• Set clear objectives, identify audience targets and set positioning and engagement strategies across a wide range of content types
• Gather, analyze and apply relevant customer insights and data in collaboration with research team to help define effective and innovative strategic marketing approaches
• Build and implement strategies that provide the most advantageous opportunity to gain significant and valid recognition by our audiences and the industry
• Provide creative direction and feedback to ensure all is on brand and aligns with campaign and brand strategy
• Lead the development of a wide range of 360- integrated content marketing plans, including communication and engagement strategies across on-air, social, digital, CBS owned channels, TV, out-of-home and PR
• Act as a leader and ''catalyst'' who brings big ideas and inspires others to deliver best in class ideas, obtaining buy-in and effectively and efficiently implement ideas at scale
• Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
• Collaborate effectively with cross-functional marketing teams including media, creative, social and promotion teams to ensure brand consistency and overall success
• Build and manage highly positive relationships and work effectively with a wide range of development executives, executive producers/showrunners, talent, creative agencies, trade personnel, publicists, agents, managers, media outlets and industry influencers


Work Experience:
• 5+ years of experience in film, TV and/or News marketing
• Relevant marketing team experience with a major studio, media company, streaming service, brand and/or marketing agency, consumer marketing, marketing communications and/or digital/high-technology consumer companies/products
• Experience leading the creative and strategic planning process
• Network or cable news experience a plus

• Strong verbal and written communication skills
• Ability to influence direction on a wide range of department issues
• Possess strong decision-making skills
• Strong project management skills
• Solid knowledge of the TV, Entertainment and/or News landscape
• Experience working with Executive Producers, including relationship management, selling through of strategy and creative
• Ability to operate with significant autonomy and discretion
• Ability to collaborate with internal stakeholders and external agencies/partners, including day-to-day management of campaign milestones and agency deliverables
• Ability to prioritize in complex, fast-paced environment
• Highly data-driven, possessing strong ability gather and apply insights to frame recommendations and results into concise and actionable reports

FUNCTION: Operations

Company Profile

ViacomCBS delivers premium content to audiences across traditional and emerging platforms worldwide. Through television, streaming and digital content, studio production, publishing, live events, merchandise and more, we connect with billions of people.