HOH Content Strategist

Job Description

Bleacher Report, a Warner Bros. Discover company, makes it as easy as possible to be a sports fan by defining the moments that matter. Empowering, personal and community driven, its vision for making sports bigger than the game has led to unmatched engagement on social media, where it consistently ranks as the No. 1 digital and social brand. Bleacher Report also provides an industry-leading fan experience on mobile devices through its unparalleled app experience. This year Bleacher Report was ranked as one of the 'World's Most Innovative Companies' by Fast Company.

Find Bleacher Report on the web at www.bleacherreport.com and on Instagram @BleacherReport. Bleacher Report is a division of Turner Sports.

Your New Role...

House of Highlights is a key part of the Bleacher Report/TNT Sports portfolio, representing one of the most influential media brands for the Gen-Z audience. With over 8 5 Million followers, HoH is the heartbeat of the Gen Z sports fan, who gravitate to the brand because of its authentic voice which remains celebratory, relatable and inclusive. Everything HoH does -- from the original content we create, to our collaborations with leagues, creators and brands, to the viral clips we curate from across the world -- aligns with these 3 core brand pillars, and it has created a connection with fans that feels more like a close friend than an inaccessible brand or publisher.

We are looking for an energetic self-starter to be an integral part of the House of Highlights team, focusing specifically on original content strategy and the development of new content formats/series on social. The Content S trateg i st will play a multifunctional role that spans content ideation and piloting, new format and platform testing, developing relationships and incubating emerging creators, new audience development, social analytics, editing/packaging, and multi-platform distribution stra tegy/execution.

Your Role Accountabilities...
• Working closely with HoH leadership team, social programming team and content production team to develop and execute new content ideas and viral formats.
• Piloting new content formats, both creating content individually and strategically partnering with external creators to help content ideas come to life
• Becoming a platform expert on key new/emerging platforms that matter to Gen Z, with a particular focus on YouTube and TikTok
• Proactively developing audience development tactics and systems for tracking key platform insights
• Serving as a gatekeeper of HoH brand, an expert for internal teams to leverage when developing HoH ideas across content partnerships and new platforms
• Editing/Optimizing content for maximum performance based on consumption habits, algorithm behavior and audience insights.
• Developing content plans tailored to specific events across all platforms.
• Publishing content across various platforms with native hooks, tags, and packaging to best optimize for maximum performance.

Qualifications & Experiences...
• 3-4 yrs of experience in media
• Passion for social content, creators, sports, and new media.
• Deep understanding of viral video content created specifically for social media
• Ability to work in a team environment with flexible work schedule, including nights and weekends and travel
• Extensive experience with content creation, editing and publishing
• Deep understanding of Adobe Suite (mainly Premiere + Photoshop)
• Able to pivot and change direction depending on content needs
• Energetic and enthusiastic self-starter who enjoys working under pressure
• Expert-level understanding of YouTube and TikTok

If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.

Jobcode: Reference SBJ-d8n95x-18-222-147-70-42 in your application.