Sr. Social Media Producer

Job Description

The Senior Social Media Producer has the primary responsibility of producing rich, relevant, and resonating social media content for BET Media Group's scripted & unscripted original linear shows, acquisitions, and specials, tentpoles, digital and social originals, daily/thematic social content, and offline events like the House of BET.

He/she is responsible for working with the Senior Director of Social Media and in partnership with the Tentpole Lead and Branded Content Lead to ensure that robust and compelling social content plans - grounded in insights and innovation, with a focus on high-quality storytelling, sellable concepts and video, are created to promote network and digital initiatives. The Senior Producer must develop ways to incorporate brand voice, show talent and network/digital initiatives into creatives that generates watch time, engagements and millions of views, and thus increase awareness and affinity for BET, VH1 and BET+.

KEY RESPONSIBILITIES
• Develop strategy to achieve against assignments and department goals of watch time, engagement, impressions, etc
• Create and manage the development of a mix of content, including archival, linear and original content, through videos, graphics, GIFS, meme's etc., customized by platform
• Write and manage captions and community management across all major social media platforms including Instagram, Twitter, Facebook, TikTok and Snapchat
• Track, analyze and report performance, identifying opportunities for improvement and growth.
• Collaborate with the Branded Content Lead and Tentpole Lead to develop sponsored content opportunities and treatments in support of digital/social originals, linear scripted, tentpoles, etc.
• Lead production, shoot, and manage concepts from pre-production through final delivery, including managing budget, timeline, restrictions, talent/influencer selection and various stakeholder inputs (legal, talent, PR, etc.)
• Bring a positive attitude, unique, creative vision, strong editorial voice, and deep passion for social media and identifying new sources of content/talent as well as new formats for storytelling
• Support editorial calendar plans and creation.
• Lead event coverage, both on the ground and remote.
• Stay up to date with the latest social media best practices and technologies.
• Strong collaborator and able to lead, manage and train the team as needed.
• Operate in an urgent, timely and agile manner.
• Perform other duties and responsibilities as assigned.
• Travel required.

QUALIFICATIONS
• 5+ years of creating/producing/editing social content at a media publisher and 5+ years of field production or relevant experience
• Undergraduate degree in Media/Film/TV/Marketing, related field or equivalent professional experience
• Excel at conceptualizing innovative ideas to tell highly engaging, fun, positive stories about music/AA/youth culture
• Ability to work independently while also providing leadership and strategic thinking for a close-knit creative team
• Experience in storyboarding, episode overviews, shot lists, interview questions and physical production
• Experience in ideating, crafting a narrative, capturing the moments, and producing compelling final cuts
• A successful history in the digital and social media landscape, including creating content for Facebook, Twitter, Instagram, TikTok, Snapchat and other platforms, including branded and sponsored content
• Proficient with Adobe Premier, Final Cut Pro, Photoshop, Canva or other tools
• Experience with analytic tools such as Sprinklr, Sprout, Hootsuite, Google Analytics etc.
• Experience producing livestreams for Facebook, Twitter and YouTube.
• Experience developing creative concepts into long form and short form series and specials
• Experience creating behind the scenes content on Film & TV sets, interviewing actors and celebrity talent.

Educational Requirements:

Bachelor's degree in English, Sales or Marketing preferred but not required.

The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.

ADDITIONAL INFORMATION

Hiring Salary Range: $86,000.00 - 100,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-gm08k6-52-15-59-163-42 in your application.