Analyst
Vox Media
New York, NY
Analyst (Audience Research), BET Networks
The Research Analyst will be responsible for the linear, digital, and social analysis and audience measurement of ViacomCBS' BET Networks!
Responsibilities:
• Support research needs of the Programming, Marketing, Scheduling and the Senior Leadership team with ad hoc requests and special projects
• Build thoughtful and innovative audience analyses in order to strategically position and distinguish our networks in the marketplace
• Collect, analyze, and interpret linear ratings data, digital measurement metrics, and social performance
• Help Programming and Scheduling analyze and interpret data in order to optimize network schedule
• Work with Marketing to evaluate on-air promotion performance
• Keep on top of Industry trends and key consumer insights
Basic Qualifications:
• Related college degree
• Strong Microsoft Office skills (Excel, PowerPoint, Word)
• Strong oral and written communication skills
• Highly organized, strong attention to detail, and ability to work in fast-paced environment and multitask
Additional Qualifications:
• Previous experience with national cable or broadcast network a plus
• Knowledge of media metrics/math and measurement methodologies a plus
• Experience with linear ratings systems (Nielsen TV Toolbox, Star Media, Lake 5, etc.) or digital measurement systems (Omniture, comScore, @Plan, etc.) a plus
• Knowledge of syndicated data systems (MRI, JD Power, Forrester) a plus
• Experience with SQL, Tableau, R or Python preferred/a plus
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
Jobcode: Reference SBJ-rezq28-216-73-216-84-42 in your application.