Vice President, Growth DTC - Sports

Job Description

Bally Sports' mission is to build a transformative, participatory sports platform, anchored by the most exclusive and relevant live professional games, that provides fans a year-round opportunity to engage with content and communities they are most passionate about. Reporting to the COO of the Direct-to-Consumer (''DTC'') division, we are looking for a marketing and growth executive to drive acquisition and sustainable growth of subscribers.

Bally Sports DTC – VP, Growth Responsibilities:
• Responsible for Growth function of Bally Sports+ including customer acquisition, retention, engagement, and other marketing and promotional efforts related to driving and exceeding company subscriber targets
• Lead, mentor and build the team responsible for driving subscriber growth
• Lead the planning, execution and optimization of user acquisition and performance marketing campaigns that drive conversion and efficiency
• Lead development of lifecycle marketing efforts and other tactics that best enhance customer engagement and lifetime value
• Create and implement initiatives across various marketing functions including performance marketing, product marketing and partnerships - this may include product pricing and offers
• Oversee strategy, campaign development and optimization across channels including paid search, paid social, programmatic, display, video, etc
• Establish CPA thresholds and ROAS targets by channel based on subscriber and financial targets
• Implement comprehensive test & learn strategy
• Work cross functionally and collaboratively across all teams to exceed goals

Requirements:
• Minimum of 15 years overall experience
• MBA preferred
• Demonstrated success in driving customer growth for a prominent DTC brand/ SVOD platform preferred
• Successfully built, scaled and led high performing growth marketing teams
• Experience in using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
• Passion for the digital media landscape and understands the intricacies and distinct nuances of every step in the marketing funnel.
• Experience with media mix modeling a nice-to-have
• Adept at liaising with multiple stakeholders and thrive in matrix environments
• Passion for sports

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

#Ballys

The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $250,000 to $275,000 and this position is eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan. Please note that the compensation information provided is a good faith estimate for Colorado and New York City based hires only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules as well as the NYC Salary Transparency Laws. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location.

bally and sports

Jobcode: Reference SBJ-d2qe1m-3-15-4-244-42 in your application.