Kyw Newsradio Brand Manager

Job Description

Overview

KYW Newsradio is looking for a dynamic leader to preside over its award-winning all-news brand. KYW Newsradio has been delivering best-in-class reporting over the Delaware Valley's radio airwaves for 50+ years and has recently moved to the FM dial while also building out its digital footprint. We are looking for an innovative strategic thinker with a passion for news and a multi-platform orientation. The Brand Manager oversees editorial strategy and the KYW Newsradio newsroom, including broadcast and digital operations, with an eye towards audience and revenue growth and engagement on all platforms. This is a phenomenal opportunity to take the reins of a beloved and powerful long-running news brand with strong ties to its local community and lead it to even higher ground.

Responsibilities
• Oversee and manage all KYW programming and digital staff
• Set and implement editorial and brand strategy to guide daily newsgathering and programming output (OTA and digital)
• Recruit, direct and coach talent
• Develop and direct execution of station imaging
• Work with Market Manager and sales teams on developing sales packages and innovative revenue opportunities
• Collaborate with Audacy news brands to optimize sharing and distribution of best original reporting and programming
• Cultivate events and other public initiatives to raise awareness and profile of KYW brand in local community
• Develop and manage strategic editorial and network partnerships
• Interpret Nielsen data and other audience analytics and research to guide programming and editorial content decisions and audience development tactics
• Set clear goals and KPIs and appraise individual and team performance
• Ensure brand compliance with FCC regulations and Audacy programming standards

Qualifications
• Bachelor's degree
• 5+ years of experience managing a large-market news operation
• Demonstrated record of innovation and experimentation in the news realm
• Passion for local news and audio storytelling in all forms
• Experience managing, coaching and mentoring newsroom management and broadcast talent
• Excellent communication and presentations skills
• Outstanding news judgment and journalistic ethics
• Experience working with sales and business teams on revenue generation
• Command of Nielsen data and digital analytics
• Understanding of the Philadelphia Metro news market and competitive landscape

Responsibilities:
- Oversee and manage all KYW programming and digital staff
- Set and implement editorial and brand strategy to guide daily newsgathering and programming output (OTA and digital)
- Recruit, direct and coach talent
- Develop and direct execution of station imaging
- Work with Market Manager and sales teams on developing sales packages and innovative revenue opportunities
- Collaborate with Audacy news brands to optimize sharing and distribution of best original reporting and programming
- Cultivate events and other public initiatives to raise awareness and profile of KYW brand in local community
- Develop and manage strategic editorial and network partnerships
- Interpret Nielsen data and other audience analytics and research to guide programming and editorial content decisions and audience development tactics
- Set clear goals and KPIs and appraise individual and team performance
- Ensure brand compliance with FCC regulations and Audacy programming standards

Jobcode: Reference SBJ-rn3101-3-21-76-0-42 in your application.