Full Time Job

Director, Lifecycle Marketing - Sports Betting

Audacy

New York, NY 08-04-2022
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Overview

The BetQL team at Audacy is looking for an experienced CRM Manager to oversee customer retention and marketing communications across its owned sports betting channels-- notably, email, push notifications, in-app and SMS. This person will be responsible for the strategic planning, audience segmentation and execution of the day-to-day marketing messages that go out to BetQL's 150,000+ users. The ideal candidate will have previous experience on a direct-to-consumer, mobile app, or subscription product, and be able to ideate and execute marketing campaigns to convert prospects to active users and drive ongoing engagement and loyalty.

Responsibilities

What You'll Do:
• Define user segmentation strategy focused on driving highest-value actions across the BetQL ecosystem
• Develop, execute and send targeted marketing strategies and communications based on customer lifecycle - prospects, new users, active users, lapsed user - and other key segments
• Orchestrate cross-channel drip campaigns for customer conversion, onboarding, re-engagement and winback
• Develop and manage the monthly email calendar, partnering with Sr. Manager, Growth on creative/campaign development, subscription promotions, and affiliate offer messaging
• Partner with editorial and content teams to identify and share most relevant and best performing sports betting content to users
• Write, design, build all elements of the email, push notification, SMS, or in-app message - from copywriting, to determining layouts and building the communication
• Regularly measure performance of all communications and provide recommendations on copy, frequency and messaging type
• Prepare weekly and monthly reporting on database growth and campaign performance for distribution to key stakeholders

Qualifications

More About You:

Required & Preferred:
• 3-6 years of B2C email marketing or customer retention experience for a mobile app, subscription, or direct-to-consumer
• Familiarity with ESPs like Sendinblue, Iterable, MailChimp or similar drag-and-drop email platforms
• Copywriting experience strongly preferred; Attention to detail and proper grammar essential
• Graphic design experience is a plus (Canva Pro or Photoshop) but not required
• Familiarity with Branch, AppsFlyer or similar MMPs a plus
• A passion and knowledge of sports and sports betting is preferred but not required

Vaccination Requirements

Pursuant to NYC's Vaccination Workplace Requirement, employers may not allow any unvaccinated workers to work at their workplace. Therefore, we require all incoming employees who will be working in our New York City offices to be fully vaccinated against the coronavirus. If hired, you will be required to provide proof of vaccination, which will be kept confidential. If you are not vaccinated, or partially vaccinated currently, but willing to become fully vaccinated, we invite you to still apply.

Audacy is committed to providing a safe and inclusive work environment for all and we recognize that some individuals may have a sincerely held religious belief as it pertains to the practice of immunization or a medical disability which may prevent them from becoming vaccinated. Individuals who cannot be fully vaccinated due to a sincere religious belief or medical disability may request an accommodation. We request that you refrain from discussing religious beliefs or medical conditions during the interview process. If you believe you need an accommodation, you will have an opportunity to submit your request during the interview process. All requests for accommodation will remain confidential and reviewed by selected individuals within the HR department. We cannot guarantee that all requests for accommodation will be granted. Please refer to our EEO policy and statement below.

About BetQL:

BetQL helps sports bettors beat the sportsbooks and have more fun betting on sports. We do this through our BetQL platforms (website and app), live programming on the BetQL Network, on-demand podcasts and more. The BetQL proprietary model analyzes every bet for every game across seven sports to identify mispriced lines. Our team is relentlessly focused on providing sports bettors with a best-in-class sports betting analytics platform - whether they are a first time bettor looking to get started or a sports betting enthusiast wanting to get an edge to maximize their payout.

Responsibilities:

What You'll Do:
- Define user segmentation strategy focused on driving highest-value actions across the BetQL ecosystem
- Develop, execute and send targeted marketing strategies and communications based on customer lifecycle - prospects, new users, active users, lapsed user - and other key segments
- Orchestrate cross-channel drip campaigns for customer conversion, onboarding, re-engagement and winback
- Develop and manage the monthly email calendar, partnering with Sr. Manager, Growth on creative/campaign development, subscription promotions, and affiliate offer messaging
- Partner with editorial and content teams to identify and share most relevant and best performing sports betting content to users
- Write, design, build all elements of the email, push notification, SMS, or in-app message - from copywriting, to determining layouts and building the communication
- Regularly measure performance of all communications and provide recommendations on copy, frequency and messaging type
- Prepare weekly and monthly reporting on database growth and campaign performance for distribution to key stakeholders

Jobcode: Reference SBJ-gqbxp9-3-236-225-157-42 in your application.