Director, Digital Marketing and Communications

Job Description

About ASCAP

The American Society of Composers, Authors, and Publishers (ASCAP) is a professional membership organization of songwriters, composers and music publishers of every kind of music. ASCAP's mission is to license and promote the music of its members and foreign affiliates, obtain fair compensation for the public performance of their works and to distribute the royalties that it collects based upon those performances. ASCAP members write the world's best-loved music and ASCAP has pioneered the efficient licensing of that music to hundreds of thousands of enterprises who use it to add value to their business - from bars, restaurants, and retail, to radio, TV and cable, to Internet, mobile services and more. The ASCAP license offers an efficient solution for businesses to legally perform ASCAP music while respecting the right of songwriters and composers to be paid fairly. With more than 850,000 members representing more than 16 million copyrighted works, ASCAP is the worldwide leader in performance royalties, service and advocacy for songwriters and composers, and the only American performing rights organization (PRO) owned and governed by its writer and publisher members. Learn more and stay in touch at www.ascap.com, on Twitter and Instagram @ASCAP and on Facebook.

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Job Overview

The Director of Digital Marketing and Communications will be an experienced and dynamic digital marketer who leads and executes on ASCAP's strategic direction and priorities, with a particular focus on the ASCAP Licensing team. The Director will utilize their expertise in both B2B and B2C strategies to drive growth and business goals. Working alongside the VP of Marketing Strategy, the Director will also collaborate with the entire Marketing and Communications team to ideate, plan and execute integrated member and industry-facing campaigns. This is an exciting opportunity for an individual who thrives in a fast-paced, dynamic environment with a mission to protect the works of music creators.

Responsibilities
• Ideate and execute the strategic direction for the Marketing and Communications department in partnership with the VP, Marketing Strategy
• Act as primary marketing lead for ASCAP Licensing department; develop strategic recommendations and communications for brand-building, and acquisition and activation of licensees.
• Implement B2B and B2C digital and paid-media strategies to drive growth and achieve business goals
• Ideate, plan and execute integrated, multi-channel member and industry-facing campaigns
• Collaborate with the marketing team on the SEO and brand-focused content strategy.
• Utilize data and analytics to inform decisions and optimize digital marketing efforts and audience impact
• Create presentations for senior management to propose strategies and KPIs and report on outcomes
• Play a key role in developing a targeted onboarding and member journey email strategy
• Write effective briefs that help align and inspire all stakeholders on campaign and creative goals
• Manage ASCAP's marketing programs on owned and paid marketing channels
• Support the advertising budget management process
• Develop and maintain key agency relationships

Qualifications
• 8+ years of experience and proven success of digital marketing experience across B2B and B2C including:
• Paid-Search (AdWords)
• Paid-Media (display, paid-social, etc.)
• Google Analytics
• Brand content strategy and SEO
• Content Management systems and tools
• A/B Testing and Landing Page best practices
• Marketing automation platforms (Pardot preferred)
• Lead generation, acquisition, conversion tactical considerations
• Strategic, forward, and critical thinking leader with a keen ability to streamline for impact
• Exceptional written communication, presentation, and analytical skills
• Understands the importance of personalization and how to tailor communication for targeted audiences
• Excels while managing competing and shifting priorities
• Excellent organizational and time management skills
• Process and deadline-driven
• Strong ability to build consensus and drive cross-functional collaboration
• Shows foresight in anticipating problems and proactively generates workable solutions
• Experience and proficiency writing creative ad briefs and copywriting

Besides providing a unique and dynamic work environment, there are a few other reasons you should consider ASCAP in your career planning. We also offer generous benefit options that are comprehensive and provide the flexibility that most employees want and need. These health care and financial plan options include the following:
• A choice of either network only provider medical and dental plans or more flexible medical and dental plans where you can see providers in or out-of-network
• Vision plan that offers both in and out- of network provider options
• Immediate eligibility for 401(k) participation with an employer provided match
• An additional Employer paid retirement savings program regardless of your participation in the 401(k) Plan
• Generous time-off policy
• Health care and dependent care flexible spending accounts
• Short term disability Insurance / salary continuation and Long term disability insurance
• Company provided basic life and accidental death and dismemberment insurance
• Supplemental and dependent life insurance options

As a condition of employment, ASCAP requires all employees to be fully vaccinated (including a first booster, when eligible) against COVID-19. ASCAP will make reasonable accommodations for those who are unable to obtain a COVID-19 vaccination, where required by federal, state and local law, and in accordance with ASCAP's policies.

ASCAP is an equal opportunity employer. All ASCAP employment decisions are made on the basis of individual qualifications and performance and not on the basis of race, national origin, ethnicity, sex, age, marital status, sexual orientation or preference, gender identity, genetic information, disability, handicap, color, creed, religion, veteran status, or any characteristic protected by applicable federal, state or local laws.

Jobcode: Reference SBJ-d5wmy1-3-143-9-5-42 in your application.