Sr. Performance Marketing Manager

Job Description

Additional locations include: {Seattle, WA}, {Culver City, CA} or {New York City, NY}.

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.com/music.

We are looking for a Growth (Performance Marketing) Lead to drive the overall Global Operations and Mar-tech functions for Amazon Music's paid media efforts. You will be responsible for managing and reporting against a multi-million dollar budget, driving operational and platform improvements, optimizing learnings and mentoring Channel Managers with best practices and analytical rigor. Your mission is to help Amazon Music scale through the global paid media channel. You will work cross-functionally across global markets, finance, business intelligence and product teams to dive the growth for Amazon Music. You are a data-driven marketing leader who's particularly energized by driving aggressive growth enabled by best-in-class technology and implementing tools that drive operational and performance efficiencies.

Key job responsibilities
Cross-channel strategy and operations
• Deliver KPIs within efficiency: Drive overall global paid media strategy, operations and spend, identifying opportunities across countries and channels, to accelerate spending to exceed annual, quarterly and monthly targets within ROI guardrails.
• Own budget and forecasting: Manage global multi-million dollar paid media budgets, own annual/monthly/quarterly forecasting processes including building scalable models.
• Develop the investment framework: Drive the thought leadership and plan for evolving our ROI framework including efficiency guardrails by country/channel, recommend LTV breakeven horizons, and plans to operationalize ROI metrics across channels and campaigns.
• Monitor performance: Dive deep into channel level performance with a weekly and monthly cadence to identify opportunities to maximize growth or improve profitability.
• Write business reviews: Own annual/ quarterly business reviews, weekly performance recaps presented to senior executive leadership and key global stakeholders.
• Own cross-functional relationships: Partner closely with Global Finance, Mar-tech, Business Intelligence, Creative on key business and channel operational decisions, and build roadmaps.

Paid Marketing Technology
• Build a roadmap: Work with Mar-Tech Product Managers to identify the most impactful tools to build/onboard, prioritize projects based on business impact and build a plan to launch including development, QA and roll-out.
• Drive automation: Improve the sophistication of the Paid Media program by enabling tools that automate campaign/ad building and bid management. E.g. Marin for Paid Search, Sprinklr for Paid Social, Branch for deeplinking, Amplitude/Mixpanel/Adobe for Journey analytics, LiveRamp for customer segmentation, Dynamic Creative Optimizer for scaling creative production etc.
• Improve efficiency: Drive both operational (time savings) and performance (cost savings) efficiencies by implementing new technology and mechanisms.
• Implement new tools: Work with external partners like Meta/Google and cross-functional internal tech partners to implement best in class tools that will result in maximize growth.

BASIC QUALIFICATIONS
• 6+ years of professional non-internship marketing experience
• Experience managing teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams
• 6+ years hands-on experience in Paid Media campaign management, optimization, 3rd party ad serving and trafficking.
• Experience and subject matter expertise in market leading solutions such as Google Marketing Platform, Adobe Experience & Analytics Cloud, Salesforce, Amplitude, AppsFlyer, Branch etc.
• Experience in building marketing technology roadmaps, and getting them implemented via development resources.
• Demonstrated balance of strategic thinking and end-to-end digital marketing tactical execution flow from traffic generation to on-product engagement, conversion and retention to achieve organizational goals.

PREFERRED QUALIFICATIONS
• Experience working with multiple groups of stakeholders
• Experience in e-commerce, digital products or entertainment industries
• 8+ years AdTech/MarTech experience (working with Digital Advertising and Marketing Technologies, Project Management)
• Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible.
• Advanced Microsoft Excel skills, including the ability to work with large data sets.
• High attention to detail, across both business and technical domains
• Excellent leadership and communication (written and verbal) skills to drive recommendations, articulate tradeoffs and communicate plans to senior executives.
• Experience in the entertainment, media industry and/or subscription business.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $125,700/year in our lowest geographic market up to $233,800/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.

Jobcode: Reference SBJ-gxxemo-18-188-158-92-42 in your application.