Sr Brand Insights Manager, Brand Strategy & Insights

Job Description

BASIC QUALIFICATIONS
- 8+ years of professional non-internship marketing experience
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience communicating results to senior leadership
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Exceptional writing skills, with the ability to clearly communicating complex data in streamlined summaries & simple charts.

DESCRIPTION

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

The Sr. Brand Strategy & Insights Manager will lead research and insights projects, with a focus on brand measurement. Primary responsibilities include managing Amazon Music's global brand health tracker, as well as other data sources to measure upper and mid-funnel impact of key strategic initiatives. This individual should have deep expertise with brand tracking, brand lift studies, and syndicated brand data. Working comfortably with large data sets (primarily survey based) and more advanced analytics preferred, as well as the ability to story tell and translate data into strategic recommendations. Attention to detail and strong program management skills are also critical. To be successful in this role, this individual needs to thrive in a fast-paced, ambiguous environment, know how to juggle multiple priorities, and partner with multiple stakeholders. The ideal candidate will be a collaborative team player, with the ability to think both creatively as well as with a results-focused mindset. Lastly, this individual should have a genuine curiosity about changing consumer behavior, evolving culture and the music/entertainment category.

Key job responsibilities
• Manage the global brand health tracker end-to-end, from evolving the survey design to vendor management and synthesizing data trends into narrative-driven reports.
• Deliver quarterly and ad hoc reports that track performance across key metrics, surfacing notable trends and changes in brand health
• Leverage first and third-party data to measure holistic brand impact of specific cross-channel activations with target audiences
• Drive ongoing socialization of brand insights and partner with stakeholders (primarily across Marketing verticals) to distill findings into opportunities for real-time optimization
• Conduct meta-analyses to explore strategic questions related to brand impact and the metrics that matter
• Serve as the primary POC for stakeholders across the organization on brand health and measurement requests
• Manage ongoing vendor/agency relationships, including reviewing deliverable reports with thoughtful, clear feedback
• Partner with the data science team to create and manage dashboards and self-service tools for brand data

About the team
As the Amazon Music Global Brand Strategy & Insights team, we are responsible for defining, implementing, and evolving our Global Brand Strategy, and leading Brand, Audience, Go-To-Market, and Customer Lifecycle research to inform data-driven, actionable recommendations. We utilize both traditional approaches, as well as exploratory methods to uncover opportunities, for both the near and long term. Much of our work is strategic in nature and aims to provide value to the entire org. Our overarching vision is to humanize data into compelling storytelling and strategies to position AM to achieve ambitious business goals and delight audiences.

We are open to hiring candidates to work out of one of the following locations:

Culver City, CA, USA | New York, NY, USA | San Francisco, CA, USA | Seattle, WA, USA

PREFERRED QUALIFICATIONS
- Experience in audience segmentation and targeting
- Familiarity with syndicated research tools such as Morning Consult Brand Intelligence

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Jobcode: Reference SBJ-gww14j-18-119-135-202-42 in your application.