Growth Marketing Lead, Audience Development

Job Description

Job summary
This role can be based in one of our Los Angeles-CA, San Francisco-CA, Seattle-WA, Atlanta-GA, or NYC-NY Amazon Music offices.

About Amazon Music

The Amazon Music team is looking for a Growth Marketing Lead/Senior Growth Marketing Manager to lead growth marketing campaigns across key audiences and genres (including Hispanic and HipHop). S/he will develop cross-channel campaigns across growth, paid marketing, channel marketing, merchandising and CRM. S/he will create audience growth strategies supported by Amazon's Owned and Operated channels. They will work closely with Prime Video, Twitch and Industry teams to contribute to consolidated annual and quarterly plans (OP1, OP2, QBRs) for these programs. They will also work closely with HipHop and Latin/Hispanic leads, artist relations, artist marketing, programing, and paid media teams. They will create new growth marketing programs, test aggressively, and scale initiatives.

The ideal candidate will have growth marketing experience leading efforts for consumer facing technology products/services. You will need to prioritize effectively in a fast-moving and ever-changing environment, communicating clearly and persuasively. You will think and act both strategically and tactically: from strategic planning to detailed execution. You will quickly form data-driven plans and execute across many channels simultaneously. This is a visible position that will interact at all levels of the company. We are looking for a relentless, customer-obsessed, and business-minded marketer with a penchant for invention, connecting with customers and delivering results.

Key job responsibilities
• Develop annual and quarterly marketing plans, playbooks and campaigns for emerging audiences; focusing on growth experimentation to drive audience acquisition, first actions and MAU metrics.
• Develop and document key playbooks, learnings, best practices and strategies to be leveraged across global teams and to inform new programs
• Establish KPI and LTV metrics for emerging audience listeners, in order to drive topline audience growth (MAU, first streams, livestreams and sign-ups)
• Drive growth experiments, acquisition, funnel optimization and testing plans to drive scalable results
• Ensure audience development requirements are included in martech stack, machine Learning and personalization initiatives
• Leverage data to analyze and optimize programs
• Excellent analytical approach to identifying total addressable audience (TAM) and segmentation approach across key genres, audiences and segments
• Own key business metrics, support in-depth business reviews and present to senior executives
• Develop and test partnerships across Prime Video, Twitch and Amazon teams to launch innovative growth marketing campaigns to drive cultural conversations and topline growth

BASIC QUALIFICATIONS
• BA/BS, or equivalent work experience
• 8+ years of digital marketing experience
• 5+ years of direct management of some or all of the following: growth marketing, paid media, CRM, merchandising, brand, promotions, GTM execution, mobile app marketing (iOS and Android), partnership marketing, funnel optimization, creative development and/or e-commerce
• Excellent knowledge of the music industry and music culture
• Ability to easily transition from high level strategic thinking to detailed execution
• Excellent communication skills to drive recommendations, articulate tradeoffs, and communicate plans to leadership
• Ability to lead cross-functional projects across industry, product, engineering, BI teams and global marketing stakeholders

PREFERRED QUALIFICATIONS
• Spanish language fluency
• MBA
• 2+ years of experience marketing digital consumer products, subscription and/or entertainment services
• 2+ years of mobile experience with consumer technology product or service

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Workers in New York City who perform in-person work or interact with the public in the course of business must show proof they have been fully vaccinated against COVID or request and receive approval for a reasonable accommodation, including medical or religious accommodation.

Jobcode: Reference SBJ-re5xx1-3-135-198-49-42 in your application.