Senior Analyst, Content Insights

Job Description

THE DIVISION'S STORY
Do numbers tell you stories? Can you relay complex information into impactful insights to non-researchers? Do you enjoy influencing business decisions by providing fact-based recommendations infused with intuition?
Our Research & Insights TEAM is compromised of wizards who practice the craft of ''art and science.'' We spend some of our time looking back at performance-but even more time looking forward making actionable recommendations for growing our business. We specialize in content, audience and revenue insights across all platforms. Come check out our pioneering work in predictive modeling, performance marketing and consumers insights.
The Content Insights Senior Analyst role supports the VP and SVP of the A+E Networks Insights Group in cultivating content-led insights via the analysis of consumer and viewer trends, both historic and present-day. Individual must be inspired to be an active participant and crave the ability to form a strong POV. Further, person should be a creative thinker who wants to not just interpret data and results, but also help form and design studies.

MORE ABOUT WHAT YOU'LL DO:
• Create and maintain internal databases from a variety of audience measurement and qualitative sources, combining disparate datasets to uncover statistical correlations to audience success.
• Use existing and new data sources to form new dashboards and visualizations that capture the scope of content consumption.
• Examine primary and secondary research sources in order to bring to life nuanced and detailed findings re: content motivators.
• Collaborate in the design of primary research studies that seek to understand tune-in drivers, program longevity, format appeal, and other aspects of content engagement.
• Develop a POV via data-driven insights that seeks to understand the complex relationship that viewers have with content. Understand the differences per age groups, across lifespan, generations, per socio-economic/STEEP conditions, along with other factors.
• Develop an understanding of format popularities across time and Internationally.
• Link insights to overarching Marketing strategies that aim to deepen the relationship consumers have with A+E Networks content across platforms.
• Understand how content affinity differs per platform, and devise means for A+E Networks to capitalize upon each.
• Leverage social media listening; have a keen understanding of the marketplace and data sets being applied.
• Aid in transforming research provided by suppliers into presentations that come to life and make an impact in driving strategy.
• Transform data into dynamic presentations that can be interpreted by persons unfamiliar with research terminology.
• Supervise, engage and assist in developing our junior staff members.
• Assist senior leaders with time-sensitive and critical ad hoc requests.

WHAT YOU'LL LEARN:
• Dynamics and data mining for content insights across the entire content funnel: content development, programming/scheduling, marketing, audience measurement.
• Creation and maintenance of disparate datasets, with coding for content genres and program attributes and adaptation/customization of syndicated data sources.
• Discovery, interpretation and evaluation of competitive strategies within the marketplace.
• 'Always on' content marketplace surveillance techniques.

YOUR STORY: [+BEHAVIORS] (what you need to have)
• 3-5+ years of experience in quantitative and qualitative research media methodologies and techniques.
• Strong knowledge/expertise and application of Nielsen measurement and related software systems required (i.e.: Nielsen NPower, MRI/MRI Fusion/Content Drivers/Cord Evolution, Star Trak).
• Advanced Excel ability (i.e., pivot tables, vlookup, macro); Tableau highly desirable.
• Knowledge or familiarity with other linear, digital or social data sets that are incorporated into our content analysis projects (i.e.; Magid, iSpot, comScore, Canvs, ePoll, etc).
• Excellent communication and presentation skills (specifically powerpoint)
• Will never deliver a ''data dump'' and will always want to move on to the next exciting project.
• Bachelor's degree required; masters or graduate degree highly desirable.

Jobcode: Reference SBJ-d91o54-3-145-60-149-42 in your application.