Full Time Job

Media Research Analyst, Global Content Sales

A+E Networks

New York, NY 03-19-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

THE DIVISION'S STORY
Do numbers tell you stories? Can you relay complex information into impactful insights to non-researchers? Do you enjoy influencing business decisions by providing fact-based recommendations infused with intuition?
Our Research & Insights TEAM is compromised of wizards who practice the craft of ''art and science.'' We spend some of our time looking back at performance-but even more time looking forward making actionable recommendations for growing our business. We specialize in content, audience and revenue insights across all platforms. Come check out our pioneering work in predictive modeling, performance marketing and consumers insights.

Media Research Analyst, Global Content Sales

The Research team supporting Global Content Sales is responsible for three primary areas:

Accurately reporting on and assessing global A+E portfolio content performance Supporting A+E content sales to drive revenue Performing external analyses and forecasts

A Senior Vice President leads this team of nine, which supports domestic and international linear and digital content sales.
• Support A+E content sales process
• Provide competitive intelligence that supports GCS' sales efforts (e.g. Network schedule utilization, historical performance and new acquisitions)
• Support the sales pitch process and collateral
• Be consultative with key sales executives, ensuring they have a strong understanding of the information provided
• Support the assessment process of global A+E portfolio performance
• Competitive ecosystem
• Track A+E's share of the audience, position in the marketplace vs competitive set (e.g., number of top 10 shows in all of cable, original hours tracking, etc.)
• Support the capture and forecasting of A+E content viewership and brand stories with best competitive context across A+E for corporate PR and finance teams
• Content mix and consumption
• Support the development of ideal content mix models that consider ROI, brand, and ratings taking into consideration cost of content, revenue generated by the content and impact on brand equity. Calculate and track ROI of content globally
• Run external analyses and support forecasting
• Support the forecasting and contextualizing industry trends such as overall media consumption across platforms, cable subscription trends, and technology and their impact on A+E core business
• How people are spending their time
• Genre trends that are impacting the business
• Develop off-net syndication/content consumption reporting

MORE ABOUT WHAT YOU'LL DO:
• Build strategic partnerships with research and business colleagues (sales, finance, PR, revenue management, international, etc.)
• Navigate, join and develop reporting across multiple data sources, including Nielsen, Inscape, set-top-box data, Gracenote etc. to unlock value from data that was previously siloed

WHAT YOU'LL LEARN:

As the media industry grapples with fragmentation and disruption, a key facet of Research is to be the driving force in helping their company capture, report on, monetize, and understand audiences. An opportunity lies in Research to work across divisions and departments to create a unified language that ensures that internal clients understand-and take advantage of-complex metrics. The key is giving the necessary context so that decisions can be made. While this sounds disarmingly simple, it is a challenge to get the majority of the company to speak the same language and understand new vernacular. Research is a central force within the broader organization in gaining an objective perspective for a wide array of complex questions. It may sound academic – and certainly there is a portion of the job that requires a love of learning – but the primary attribute that will bring you success is curiosity. For example, you'll gain a deeper understanding of what motivates someone to tune into a show, buy a product based on placement of an ad, become a fan on social media, or why certain types of programs are successful across regions of this country and abroad. Ultimately, each research candidate gets a better understanding of the rigor that goes into making business decisions by uncovering not boulders, but pebbles along the path to connecting to A+E Networks core asset, its content.

YOUR STORY [+BEHAVIORS] (what you need to have)
• Expertise
• Proficient use of audience data (e.g., Nielsen, comScore, Adobe Analytics, MRI), business data (Kagan, Moffett-Nathanson, SEC reports)
• Proficient in the use of at least on BI tool, e.g. Tableau, Power BI, Domo, etc.
• Proficient in the analysis of content across linear, digital and SVOD/AVOD platforms
• Competencies
• Strategic thinker with strong presentation skills
• Strong leadership and team-building capabilities
• Excellent written and verbal skills
• Curious and self-motivated work style
• Strong work ethic and detail-oriented
• Collaborative
• Passionate about the business
• Education and experience
• College BA/BS degree
• 2-4 years of progressive experience in programming/revenue research with significant business acumen (preferably 2+ years in cable/syndication)

Location
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Company Profile
A+E Networks

At A+E Networks, we believe that storytelling uncovers the human in humanity, the hero in heroism, and the ordinary in the extraordinary.