Manager, Digital Analytics

Job Description

Employees

Currently, all employees are working remotely except for select roles that have an in office requirement. We value the health and safety of our people above all else, and our office re-openings will remain

contingent on the course of the COVID variants and federal, state and local safety guidelines and

recommendations. As we look forward, the majority of our employees will have flexibility that allows them to choose a predominantly remote, predominantly in-office, or hybrid setup.
Our official in-office locations in the United States includes LA, NYC, Stamford, and Chicago, and we have several other states in which employees may work remotely if their role isn't one that requires them to be in or near the office.

THE DIVISION'S STORY
Do numbers tell you stories? Can you relay complex information into impactful insights to non-researchers? Do you enjoy influencing business decisions by providing fact-based recommendations infused with intuition?
Our Research & Insights TEAM is compromised of wizards who practice the craft of ''art and science.'' We spend some of our time looking back at performance-but even more time looking forward making actionable recommendations for growing our business. We specialize in content, audience and revenue insights across all platforms. Come check out our pioneering work in predictive modeling, performance marketing and consumers insights.
This individual is responsible for providing actionable insights to the Digital Content Licensing Distribution team with the goal of maximizing A+E subscribers across AVOD, SVOD, FAST Channels and other platforms. This individual will work with the Senior Director, Global Content Sales & Digital Licensing Research and SVP, Portfolio Analytics, Global Content Licensing Research

MORE ABOUT WHAT YOU'LL DO:
• Analyze performance & revenue of AVOD, SVOD and FAST partners and collaborate with Digital Licensing team to optimize future efforts and provide actionable insights
• Develop and maintain monthly reporting to identify trends, opportunities, and areas of risk and drive

content strategy and recommendations
• Provide critical analyses on our AVOD, SVOD, FAST Channels, and other partners to enhance our knowledge and understanding of the performance of our networks on their platforms.
• Develop talking points across all A+E brands and platforms.
• The ability to pull and analyze data from Nielsen, comScore, Rentrak, Omniture, and various AVOD, SVOD and FAST portals is crucial to the success of this position.
• Use BI tools like Domo, Tableau or Power BI to organize & analyze data more efficiently and develop new metrics to better understand performance
• Support Global Content Sales & Digital Content Licensing with daily, weekly and monthly insights and analyses on key program performance as well as ad hoc requests.
• Utilize data from syndicated research companies including Ampere, Omdia, MediaBiz, eMarketer, Forrester, Visible Viewers, Wurl, MRI GFK, etc.

WHAT YOU'LL LEARN:

As the media industry grapples with fragmentation and disruption, a key facet of Research is to be the driving force in helping their company capture, report on, monetize, and understand audiences. An opportunity lies in Research to work across divisions and departments to create a unified language that ensures that internal clients understand-and take advantage of-complex metrics. The key is giving the necessary context so that decisions can be made. While this sounds disarmingly simple, it is a challenge to get the majority of the company to speak the same language and understand new vernacular. Research is a central force within the broader organization in gaining an objective perspective for a wide array of complex questions. It may sound academic – and certainly there is a portion of the job that requires a love of learning – but the primary attribute that will bring you success is curiosity. For example, you'll gain a deeper understanding of what motivates someone to tune into a show, buy a product based on placement of an ad, become a fan on social media, or why certain types of programs are successful across regions of this country and abroad. Ultimately, each research candidate gets a better understanding of the rigor that goes into making business decisions by uncovering not boulders, but pebbles along the path to connecting to A+E Networks core asset, its content.

YOUR STORY [+BEHAVIORS] (what you need to have)
• 6+ years of hands-on experience with digital analytics and research; experience with video or media industry a strong plus
• Experience using the following data tools: Adobe Analytics (Omniture), Tableau and/or any AVOD, SVOD, FAST Dashboards (Tubi, Pluto, IMDb, Amazon PVD, Samsung, ROKU, etc.)
• Working knowledge of media data and research systems related to linear TV, Digital Platforms, AVOD Platforms and WURL (or other emerging platforms)
• Someone who understands the driving force in helping their company capture, report on, monetize and understand audiences
• Passion for emerging media trends and working in a fast-paced environment
• Exceptional Excel skills, including the ability to mine large data stats for trends; combining and manipulating data from multiple platforms and sources
• Advanced PowerPoint skills, with a talent for visualizing data sets and communicating analytic findings to both creative stakeholders and data-savvy colleagues
• Phenomenal attention to detail, accompanied by a gut ability to detect anomalies and diagnose analytic issues in a fast-paced environment
• Exceptional communication and interpersonal skills, specifically with respect to summarizing key findings amidst an array of potential insights
• BA or BS (4 year degree) in Mathematics, Business, Economics, or Statistics a must
• MS or MBA preferred

Jobcode: Reference SBJ-gmwypm-18-189-170-17-42 in your application.