Director, Product Marketing

Job Description

Work Locations: With the exception of some select roles that have in-office requirements, A+E Networks operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales).
Office locations include New York City, Los Angeles, Chicago, and Stamford, CT.
Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.

Division Story
The Marketing division is an in-house, full-service B2C/B2B brand and marketing team of talented, curious and purpose-driven members with diverse skill sets and backgrounds. We work on interesting and varied projects across multiple disciplines. As an employee of A+E Networks, you'll be part of a global media and entertainment company that values diversity, representation, flexibility and kindness. In fact, Forbes named us one of America's Best Midsize Employers, and Newsweek included us in their list of America's Most Loved Workplaces for 2021 and 2022, as well as one of America's Greatest Workplaces for Diversity in 2023. If this sounds interesting, read on for more details!

Job Description

A+E Networks is seeking an ambitious, data-driven, goal-oriented product marketer to drive growth in A+E's Digital business by acquiring and retaining
OTT, mobile, and website video viewers . With a specific focus on A&E, HISTORY, and Lifetime brands , this highly visible role works both internally and externally to implement
owned and earned marketing tactics . As part of an expanding team supporting a growing business, the Director Product Marketing r eport s into the VP Growth Marketing and manages a full-time coordinator .

MORE ABOUT WHAT YOU'LL DO:
• Leverage owned and earned opportunities to grow and retain the audience to A+E Networks' Digital TV Everywhere products, the A&E, HISTORY, and Lifetime apps .
• Advocate for TV Everywhere products as the voice of the customer .
• Partner closely with the Product team to test and
optimize audience retention strategies.
• Identify and
optimize conversion points to TVE Everywhere products including app store experiences (ASO) for mobile and CTV products .
• Serve as primary liaison between A+E and external SEO agency . Partner with Editorial and Product to increase visibility of A+E web properties on key search engines (Google, Yahoo, Bing) through the execution of SEO best practices .
• Partner with product to e nsure search experience leads to
optimal web/mobile web experience.
• Ensure
optimal user journey into the A+E Networks TV Everywhere products.
• Prioritize growth
opportunities by utilizing behavioral data and consumer research to build
out strong business cases.
• Optimize email and push notification onboarding and lifecycle communication.
• Create and maintain reports from various data sources including analytics platforms and internal 3rd party databases.
• Develop and maintain PowerPoint presentations evaluating campaigns and strategies.
• Continually explore competitive best practice s, researching industry trends, attending educational seminars , and identifying and vetting new vendors and partnerships .
• Consider and execute email acquisition tactics to grow the A+E networks email database.

WHAT YOU'LL LEARN :
On our team, you'll have the opportunity to hone your data driven marketing strategy skills. You will be working
o n a tactic with growth opportunity for A+E Networks . You will collaborate across divisions and grow as a n email marketer .

YOUR STORY : [+BEHAVIORS] (what you need to have)
• 7 - 10 years' experience across all facets
of digital marketing with a focus on user journey and positioning
• Product marketing experience, including collaborating with a Product team and understanding of user journey mapping
• Ability to own a campaign from start to finish and ensure accuracy and attention to detail.
• Comfortable working in complex organizations; able to gain buy-in and marshal resources across teams .
• Proven self-starter who can identify new opportunities, analyze problems to develop tactics/strategies to drive growth and push projects forward .
• Strong written and oral communication and presentation skills .
• A hunger to learn and follow industry trends to drive innovation and business results .
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A+E Networks is proud to uphold an equal opportunity employment policy and employs personnel without regard to race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, physical or mental ability, veteran status, military obligations, and marital status. This policy also applies to all employees, consultants, and third-party workers.

A+E Networks, LLC. is a joint venture of Disney-ABC Television Group and Hearst Corporation. 
We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.

Compensation

Annual Pay Range: $125,598 - $167,621

Annual Incentive Target: 17.50%

The annual/hourly pay range displayed serves as a good faith estimate of the

minimum and maximum base pay range for this role. Compensation for the role will

be based on a number of different factors such as a candidate's qualifications, skills,

competencies, location, and experience. A+E offers a competitive total compensation

package, which includes healthcare coverage, 401k matching, and a range of other benefits. Learn more at aenetworks.com/careers.

A+E Networks is proud to uphold an equal opportunity employment policy and employs personnel without regard to race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, physical or mental ability, veteran status, military obligations, and marital status. This policy also applies to all employees, consultants, and third-party workers.
A&E Television Networks, LLC is a joint venture of Disney-ABC Television Group and Hearst Corporation.
We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.

Jobcode: Reference SBJ-d53w47-18-188-250-166-42 in your application.