Internship

Summer 2021 Intern - Sales & Strategy, Marketing

ViacomCBS

New York, NY 10-21-2020
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  • Paid
  • Internship
  • Entry (0-2 years) Experience
Job Description

Internships, CBS Marketing, Sales & Strategy - Summer 2021 (East Coast)

DESCRIPTION:

In the ViacomCBS Internship Program, interns will be working in a vibrant and inclusive environment alongside employees from different backgrounds. Through Campus to Career's in-depth offerings, interns gain exposure across our business while making significant connections for their future and accessing exciting career opportunities. In addition to hands-on experience our programs include networking, mentorship, resume workshops, speaker sessions, career development, visibility to top industry executives, and much more.

Marketing communicates the value of each network to viewers and the cable communities. Interns will play an integral role in building and engaging customers, strategies, and campaigns. There are various areas within Marketing that contribute to the overall impact of the networks' message. These areas include Consumer, Digital/Social Media and Integrated.
• Consumer Marketing is responsible for all strategic planning and execution of on and off-channel campaigns. These teams are responsible for defining network objectives, targeting audiences, researching insights, and developing strategies. They facilitate the ideation and implementation of consumer facing events associated with each show, and work across departments to ensure a 360 marketing plan is working cohesively toward launch.
• Digital/Social Media Marketing develops and executes strategy for all major social media platforms (Facebook, Instagram, Twitter, etc.), and for network series and specials. Their main goals are to drive on-air tune in, boost show awareness, and cultivate consumer engagement.
• Integrated Marketing works with advertising partners to build co-branded marketing programs tied to their respective channels, events, and shows. Their work includes development of custom creative linear television, digital platforms, and cross-network campaigns to ensure ViacomCBS reaches fans everywhere.

Sales is a leading innovative organization that delivers the advertising revenue across all ViacomCBS cable TV networks using state of the art research, data, partner marketing, and sales strategy approaches. They work across all media platforms - TV, digital, social, experiential/live events, emerging platforms; and all audiences. Overall this department helps drive brand value, manages channel priorities, meets distribution opportunities, increases revenue and considers cross channel goals.

Business Development & Strategy identifies growth opportunities and reaches out to new businesses, with the goal of driving new and incremental revenue across ViacomCBS networks. These teams handle all prospecting, strategic ideation and planning, as well as execution of all marketing programs for new clients.

QUALIFICATIONS:

N/A

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Company Profile
ViacomCBS

ViacomCBS is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others.