Summer 2021 Intern - Marketing
Los Angeles, CA
Company & Program Overview:
ViacomCBS has a clear vision to be the premier destination where a diverse mix of hardworking people want to come, to stay and do their best work! We pride ourselves on bringing the greatest entertainment to our global audiences, and we know our company runs on the dedication of our passionate and creative employees and interns. Through television, film, digital content, live events, merchandise, studio production and more, ViacomCBS connects with billions of people in nearly every country in the world. At ViacomCBS, interns will have the opportunity to start and develop their professional careers at the home of iconic brands like BET, Comedy Central, MTV, Nickelodeon, Paramount and others!
In the ViacomCBS Internship Program, interns will be working in a vibrant and inclusive environment alongside employees from diverse backgrounds. Through Campus to Career's in-depth offerings, interns gain exposure across our business while making significant connections for their future and accessing exciting career opportunities. In addition to hands-on experience our programs include networking, mentorship, resume workshops, speaker sessions, career development, visibility to top industry executives, and much more.
• Consumer Marketing is responsible for all strategic planning and execution of on and off-channel campaigns. These teams are responsible for defining network objectives, targeting audiences, researching insights, and developing strategies. They facilitate the ideation and implementation of consumer facing events associated with each show, and work across departments to ensure a 360 marketing plan is working cohesively toward launch.
• Digital/Social Media Marketing develops and executes strategy for all major social media platforms (Facebook, Instagram, Twitter, etc.), and for network series and specials. Their main goals are to drive on-air tune in, boost show awareness, and cultivate consumer engagement.
• Market Research gathers domestic or international consumer insights for all ViacomCBS brands. They are responsible for organizing and analyzing all primary consumer research for both the marketing and production teams. Their work includes audience test screenings, production studies, qualitative focus groups, quantitative surveys, and creative testing.
ViacomCBS is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others.