Intern - Digital Marketing - Search

Job Description

Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

THE ROLE

We are seeking a Paid Search Intern to be part of Live Nation Entertainment's Marketing & Data Team, which is responsible for ushering in the next evolution of live event marketing via innovative digital marketing campaigns.

This intern will be responsible for assisting in creating and managing paid search campaigns. The job duties include monitoring and analyzing campaign performance, adhering to campaign budgets, and aligning campaign goals while ensuring adherence to paid search best practices. This position will report directly to the Paid Search Manager II.

WHAT THIS ROLE WILL DO
• Learn the fundamentals of building and executing paid search campaigns
• Assisting in the creation of paid search campaigns
• Learn about what and how optimizations to paid search campaigns, i.e., sitelinks, image extensions, and other responsive search ad improvements impact business growth
• Support campaign performance analysis and provide insights and optimizations, i.e., search query reporting and keyword best practices
• Achieve/exceed ROAS targets through campaign execution and optimizations
• Monitor pacing and track progress to goal campaigns
• Gain experience with Google Ads, Microsoft Advertising, and Search Ads 360
• Extract key takeaways from marketing data and provide recommendations
• Learn how to think strategically across multiple types of campaigns to achieve/exceed campaign goals

WHAT THIS PERSON WILL BRING
• The internship is available to recent College grads or students who will be juniors, seniors, and/or Master's students currently enrolled in a US-accredited college or university pursuing a degree in Marketing, Business, Economics, or related fields
• An interest in digital marketing experience, with a focus on Paid Search
• Basic knowledge of Microsoft Excel
• Familiar with G-Suite Tools
• Exceptional written & verbal skills with the capability of documenting key findings and insights
• Creative thinker and problem solver
• Ability to take initiative and multi-task with strong follow-up
• Ability to learn quickly and work with a team
• Previous marketing experience is preferred but not required.
• Affinity for the music and live entertainment industry

Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.

Jobcode: Reference SBJ-d8xwkx-216-73-216-105-42 in your application.