MBA Intern - Direct-To-Consumer Marketing & Distribution Strategy, Students - Academic Year

Job Description

Responsibilities

If you think all the fun only happens in summer, think again! NBCUniversal has expanded our Academic Year Internship Program. As an Academic Year intern, you'll get immersed in exciting work, experience our unique NBCU culture, and feel the real support and guidance for 2 whole semesters.

The NBCUniversal Internship Program allows students to unlock their potential by contributing to big projects in meaningful ways that matter. To thrive as an NBCU intern, you are ready to bring your passion for media, entertainment, and technology along with your desire to learn each day.

In addition to our internships being paid, we will also offer the following for our Academic Year interns:
• Paid time off for mental health, school exams, and personal holidays.
• Robust networking, learning and development opportunities.
• Complimentary Peacock subscription during your internship.
• Free admission to Universal Parks to use during your internship.
• Access to mental health resources including counseling sessions.

Academic Year Recruitment Timeline:

April 8 – April 26: Applications Open (may close early due to applicant volume) 

Mid April – Late May: First round video interviews  

Early – Mid June: Second round interviews 

Late June – Early July: Selected candidates receive offers 

Job Description

Academic Year Internship Program:
• Applications Close: April 26th at 11:59pm ET. Pro Tip: Submit your application as soon as possible – applications could close earlier due to applicant volume!
• Program Dates: September 16, 2024 – April 18, 2025
• Time Commitment: 16-24 hours per week. Exact schedule to be determined based on business need.  We will do our best to accommodate course schedules.
• Format: Opportunities listed will require an intern to work from New York, NY.

To Apply:
• Submit a one-page resume that outlines your work experience, accomplishments, and your graduation month and year.
• Submit a cover letter that highlights your passion for NBCUniversal, the locations (listed below) you are open to for internships, and your top areas of interest (opportunities listed below).
• Upload a transcript (unofficial transcripts are fine) that confirms your status as an actively enrolled student in a degree-granting program.

At Peacock you'll find more than a job. Here you'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. We work hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.    

Adding to the rich history of NBCUniversal, Peacock is able to leverage a vast portfolio that includes broadcast and cable networks, classic and blockbuster films, sports and news.  As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us.    

We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent. Here you can fly to new heights!  

Areas of placement may include, but are not limited to:

Product Marketing Strategy: The Peacock Product Marketing Strategy team's mission is to deliver the right product to the right audience with the right message – driving business growth, feature adoption, and customer delight. We aim to provide consumers with the best streaming experience possible by helping them seamlessly engage with their favorite content. We partner closely with Product Management, Brand Marketing, Consumer Insights, Creative, Operations, and more to bring these campaigns to life.

Peacock is looking for a creative and strategic MBA Intern for Product Marketing Strategy. You will gain experience developing and launching go-to-market campaigns for our features, cross-functional content campaigns, promotional strategy, and research initiatives, all while helping craft various communications and value props.

Day-to-day responsibilities may include:
• Working with the Senior Manager and Director of Product Marketing Strategy to develop recommendations for future campaigns and opportunity areas.
• Assist in the development and refinement of marketing strategies, including positioning, target audience segmentation, and messaging.
• Opportunity to own end-to-end process for current or upcoming product feature, navigating cross functional relationships to effectively deliver on a consumer facing campaign.
• Deliver a final presentation to executives and key stakeholders.

Direct-to-Consumer Device Marketing: The Device Marketing team is one of Partner Marketing's ''Centers of Excellence,'' building the marketing strategy for our distribution partners. Peacock has relationships with both traditional and new age streaming platforms, such as Xfinity, DirecTV, Roku, Amazon, Apple, Google, Samsung, Vizio, LG, Xbox, and PlayStation. The Device Marketing intern will serve as an integral member of the team and play a role in developing strategic decisions across our partnerships. Opportunities throughout the internship include providing consultative recommendations to internal teams, directly executing earned partner marketing integrations, and optimizing media campaigns on device partner platforms. The Intern will work closely with stakeholders across Peacock and NBCUniversal to optimize internal process and research industry trends.

Day-to-day responsibilities may include:
• Competitive intelligence research and auditing of platform marketing best practices
• Serve as the compiler of content priorities, marketing plans, and postmortem recaps
• Create content pitch decks to be presented to key partners
• Device Weekly coordination and scheduling
• Editorial Media auditing

Platform and Device Partnerships: The Peacock Distribution Strategy & Partnerships team sits within the broader NBCU Direct-to-Consumer group. Working directly with multiple stakeholders across the organization, we define and execute the distribution and partnership strategy for Peacock. Our group is focused on the establishment of new distribution opportunities, partnerships, and business development efforts in key audience growth areas and emerging market categories to drive Peacock growth - we are looking for an intern to help support these exciting initiatives. The Peacock, BD & Partnerships Intern supports the DTC Partnerships team on a wide variety of projects spanning across partners from the MVPD, IAP, FAST, and Social/Emerging fields.

Day-to-day responsibilities may include:
• Update a variety of data trackers on a weekly/monthly basis
• Shadow internal meetings and take notes to distribute teamwide
• Contribute to write-ups when requested by team members
• Assist with deck building on PowerPoint
• Contribute to monthly updates of established deck series
• Complete research requests, ranging from one-off requests for partner leads, competitive research, and market trends
• Create deliverables for internal quarterly meetings, including graphs, research, & data analysis
• When opportunity is available, present internally to partner leads and other stakeholders
• Craft ideas for market

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Jobcode: Reference SBJ-dyn1b3-216-73-216-171-42 in your application.