Summer Intern - Lifestyle Brand Marketing

Job Description

Job Title
Summer Intern, Lifestyle Brand Marketing

About the People Inc. Summer Internship Program:
The People Inc. Summer Internship Program is a 9 week full time, paid program that runs from June 9th - August 8th, based out of our New York office. The intern program consists of hands-on learning opportunities to create work that has an impact on the business, along with workshops in preparing you for post-college life (resume / interviewing) plus fun events throughout the summer!
People Inc. is committed to diversity, equity and inclusion and representing the communities that we serve. We strongly encourage BIPOC and LGBTQIA students to apply.
Deadline to Apply: Monday, January 26, 2026
Eligibility Requirements:
• Internships are available to current Sophomores, Juniors and Seniors at an accredited college or university
• You must be available to work full time for the entire 9 weeks of the program in the NY office, 3 days a week
• You must have access to your own housing and transportation to/from the NY office
About the Team:
The Lifestyle Brand Marketing team shapes how People Inc.'s brands show up in the market by creating editorially driven go-to-market materials, developing and executing tentpole programs, and collaborating with editorial teams to build strategic revenue-driving opportunities for advertising partners across print, digital, and event platforms. Working closely with Editorial, Sales Marketing, Events, and the Digital & Print Sales teams, the Lifestyle Brand Marketing team ensures these programs are impactful and aligned across the organization.
About the Role:
In this role, the intern will gain hands-on experience in how media programs are developed, marketed, and sold across editorial and revenue teams. This position offers a unique opportunity to learn how brand positioning and advertiser needs come together to form strategic marketing programs for some of the most influential Home & Parents brands in the industry, including: Better Homes & Gardens, REAL SIMPLE, Southern Living, Parents, The Spruce, Martha Stewart, Daily Paws, and The Spruce Pets. As the Home & Parents Lifestyle Brand Marketing Intern, you will observe cross-department collaboration by shadowing senior team members and contribute to core activities such as identifying relevant social trends, participating in brainstorms for new offerings, creating slides for programs, and supporting the management of tentpole initiatives and special projects. In this role, you will also deepen your understanding of editorial workflows, event planning, and how brand positioning is shaped for advertisers.

Internship Responsibilities will Include:
• Identify and evaluate emerging trends, influential creators, and competitive activity on Instagram, TikTok, etc., to support concept ideation
• Participate in team brainstorm sessions to support the development of new offerings across Home & Parents portfolio of brands.
• Assist with the coordination, organization, and execution of tentpole programs and special projects as needed.
• Create engaging marketing materials that bring program ideas to life across print, digital and experiential platforms
About You:
Candidates for this role should have:
• Excellent communication, time management, and organizational skills.
• Open to new challenges and excited to grow within a fast-paced, expanding, and constantly evolving organization
• Creative and driven self-starter that can take direction and run with it, asking questions up front to ensure you're able to complete the task successfully
• Motivated problem solver who will proactively troubleshoot and create solutions
• Experience with Google & Microsoft Suites
• Some experience with digital media is a plus but not required
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.

Pay Range
Hourly: New York: $20.00 - $20.00

Jobcode: Reference SBJ-9z3q5z-216-73-216-50-42 in your application.