Summer / Fall Intern - ABC Marketing


Burbank, CA 02-07-2024
  • Paid
  • Internship
  • Entry (0-2 years) Experience
Job Description
About the Role & Program

This intern role will support both the Partnerships & Events team and the Digital Marketing team under ABC Entertainment Marketing. Both teams play a key role in promoting our shows and building the ABC brand!

The ABC Strategic Partnerships & Events team work to further business priorities and initiatives through managing ongoing relationships both internally across the network and externally with third-party brands, corporate partners, distribution partners, studios, affiliates, etc. The team is also responsible for the development and execution of large-scale events, screenings and experiential marketing stunts and initiatives.

The ABC Digital Marketing team manages social media strategies and campaigns for ABC's brand and shows. Our team works on everything ranging from digital creative to operations to digital strategy. On this team, you'll observe, participate, and contribute to a wide range of digital marketing strategies and tactics that serve to drive awareness around key programming.

What You Will Do

You will support all team members on a variety of projects as needed to help improve partnership and promotional opportunities for the company. This is a fast-paced, hands-on creative environment. Balancing multiple projects with attention to detail is important. Our intern should be a self-starter who is passionate about television and requires moderate oversight in performing their duties.
• Assist with promotional campaigns for strategically selected consumer brands including partner identification, competitive research, concept development, contact sheet management, pitch deck development, and recap decks/wrap reports
• Support large-scale live events (CMA Fest, Comic-Con, D23, etc.), screenings, and other experiential marketing initiatives and stunts
• Assist with the development of promotional premium items for events, gifting and stunts, ensuring that all items are on brand and adhere to company quality requirements
• Assemble marketing toolkits for key priorities and distribute to partners as needed (Hulu, cable affiliates, internal corporate partners, non-profit organizations, etc.)
• Complete administrative tasks as assigned (manage team invoices and budget sheets, input projects into internal project management system, SAP, data reporting, recaps and tracking, etc.)
• Share creative ideas for growth, efficiency and collaboration with team
• Attending department meetings and brainstorms
• Watching shows and writing copy for social media posts
• Analyzing social media data and the competitive landscape
• Brainstorming ideas for digital marketing executions
• Creating and handling digital marketing assets
• Helping deliver assets to appropriate internal and external stakeholders
• Creating one sheet social media guidelines for premiere launches

Required Qualifications & Skills
• Proficiency with MS Office Suite: Outlook, Excel, Word, Keynote, PowerPoint, Photoshop
• Proficiency with both MAC and PC Operating Systems
• A strong curiosity about television, the entertainment industry, partnerships/event marketing, and digital marketing
• A passion for and knowledge of market trends, pop culture and current events
• Strong social media and marketing skills, very familiar with Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube
• Shows curiosity about diversity and inclusion and an eagerness to contribute to audience engagement initiatives
• A proven high attention to detail and the ability to take direction from multiple partners, balance numerous projects simultaneously, prioritize deadlines and effectively work in a fast-paced environment
• Problem solver with a positive, can-do demeanor
• Strong written and verbal communication skills
• Event planning and/or experience facilitating partnerships between brands is a plus

Eligibility Requirements & Program Information
• Currently enrolled in an accredited college or university and taking at least one class, or be a recent graduate of an accredited college or university within the last six (6) months at time of application, or be currently participating in the Disney College Program, Disney Culinary Program or Disney Professional Internship Program
• At least 18 years of age
• May not have completed one year of continual employment on a Disney internship or program.
• Possess unrestricted work authorization
• The approximate dates of this internship are June 2024- January 2025
• Availability to work full-time hours (approximately 40 hours per week) for the duration of the internship. Monday to Thursday will be at the ABC office in Burbank and Fridays will be at home. Typically 9am-6pm PT, Monday - Friday. Possibility of working some nights and weekends.

The pay rate for this internship in California is $21.70 per hour.

About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company's streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television's creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children's & family categories.

This position is with American Broadcasting Companies, Inc., which is part of a business we call Disney Entertainment Television.

Jobcode: Reference SBJ-g6w818-34-239-154-201-42 in your application.

Salary Details
Salary: $21.70 Per Hour ($ USD)