Intern - Lifecycle & Retention, + - Jul To Dec

Job Description

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

This role is based in Singapore and responsible for supporting the Disney+ Lifecycle and Retention team across Singapore, Taiwan, Hong Kong.

The Walt Disney Company's Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company's direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney's international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company's global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

This role is part of the Retention & Lifecycle team and is responsible for driving customer engagement and retention through the development, set up and optimisation of campaigns to support the key KPIs of acquisition, engagement, retention and customer lifetime value for Disney+.

Responsibilities:
• Collaborate with internal and external stakeholders to develop and execute marketing campaigns across direct communication channels including email, push and in-app.
• Collaborating with the team on planning and development of a marketing calendar.
• Working with creative teams to get assets for campaigns.
• Briefing creative agency on copy angles.
• Deliver test and learn scenarios that can drive actionable insights for future optimisation.
• Analysing campaign performance and identifying areas for optimisation.
• Collaborating with the Lifecycle team in identifying opportunities to drive business metrics.
• Champion new customer engagement and retention techniques / approaches.
• Working with regional lifecycle leads on automated campaigns ideation, rollout and maintenance.
• Think creatively to produce new concepts/ideas.

Internship Requirements:
• Currently an undergraduate pursuing a bachelor's degree/diploma.
• Must be available for full-time internship commitment (Monday to Friday, 9am-6pm) between July to December 2024.
• Indicate your internship availability (start and end date) in your resume.
• Indicate your expected graduation date in your resume.
*Please apply to this job posting only if you are available for a full-time internship during the stated period. Please note that only shortlisted candidates will be contacted.

Requirements:
• Currently an undergraduate pursuing a bachelor's degree/diploma in Marketing, Communications, Media, Business or a related field
• Basic understanding of marketing and subscription business is a plus
• Good organisational skills and ability to prioritise workload to meet competing deadlines.
• Structured and detail oriented – excellent level of accuracy.
• A strong communicator with a can-do, positive attitude and a strong desire to get things done.
• Creative and solution-oriented mind-set.
• A self-starter capable of working independently, but also as part of a team.
• Fluency & strong writing and speaking ability in Chinese and English is required.
• Strong analytical and numerical skills.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

#LI-DNI

This position is with The Walt Disney Company (Southeast Asia), which is part of a business we call The Walt Disney Company (APAC).

Jobcode: Reference SBJ-r0xzwm-3-144-28-50-42 in your application.