KPN, Ziggo, Proximus, Telenet, etc), including building and maintaining C-level (CMO/CCO) relationships.
• Leverage data and consumer insights to co‑develop differentiated consumer propositions with each key partner.
• Define and execute the partner marketing strategy for Benelux to drive subscriber growth, brand preference and partner satisfaction.
• Lead co-branded, full-funnel campaigns (TV, OOH, digital, social, retail, CRM, sales channels), from brief and creative strategy through to execution and optimization.
• Manage the Trade Marketing agenda for the region to maximize impact at partner sales touchpoints.
• Act as brand and content guardian in all partner campaigns, ensuring consistent positioning, high creative standards and effective storytelling.
• Collaborate closely with Business Development, Marketing, Product, Content, PR and EMEA Partner Marketing/Creative teams to align on priorities and amplify key launches.
• Use data, testing and market insights to evaluat...QUALIFICATIONS & EXPERIENCE
• 10+ years in brand/partner/B2B marketing or agency account leadership, ideally in entertainment, media, telco, tech or similar.
• Proven experience leading co-marketing partnerships with large brands and operating as a senior, partner-facing marketer.
• Demonstrated ability to engage and influence C-level stakeholders (especially CMO, CCO & Brand Directors) with a clear marketing and business perspective.
• Strong creative acumen with a track record of delivering effective 360° campaigns across multiple channels and formats.
• Comfortable moving between high‑level strategy and day‑to‑day campaign execution.
• Strong commercial mindset: able to link creative ideas to KPIs, interpret performance data, and make sound decisions.
• Excellent communication and presentation skills; able to clarify complex ideas quickly and build trust with internal and external stakeholders.
• Fluent in Dutch and English; French is a plus.