.
• Define and oversee frameworks for channel optimization, guiding teams on best practices for bidding, creative testing, segmentation, and budget efficiency.
• Ensure paid media programs align with company-wide goals, long-term marketing plans, and evolving audience strategies.
• Lead cross-functional collaboration with Analytics, MarTech, Creative, and Finance to establish shared KPIs, ensure robust data infrastructure, and unlock actionable insights.
• Direct the development of enterprise-level reporting tools and dashboards, ensuring visibility into performance metrics at both tactical and strategic levels.
• Set experimentation priorities and measurement standards across all paid media channels, including incrementality testing, attribution modeling, and lift analysis.
• Oversee annual forecasting, scenario planning, and investment strategy for a $5M+ budget; continuously assess ROI and make strategic allocation recommendations.
• Drive operational excellence in...rall business objectives and drive revenue growth.
• Experience managing high-scale campaign environments, utilizing automation to streamline processes, and ensuring operational efficiency across thousands of live campaigns.
• Strong experience in incrementality testing, attribution modeling, and ROI analysis to optimize ad spend and drive performance.
• Deep understanding of Google Ads, SA360, Meta, DV360, The Trade Desk, with expertise in bidding strategies, audience segmentation, and creative optimization.
• Proven ability to develop media plans, build client recap presentations, and deploy client dollars effectively in an agency setting.
• Strong collaboration skills, with a track record of working with analytics, MarTech, CRM, creative, and finance teams to deliver integrated performance marketing solutions.
• Exceptional leadership skills with a proven ability to build, recruit, mentor, and develop high-performing teams of marketing professionals.
• Strong under