This includes paid advertising (TV, OHH, print, radio), online marketing, website, social media, in-venue (videoboards, LED ribbons, and stadium signage), and events (activation spaces, branding, and giveaways) while overseeing each phase of the internal and external approval.
• Responsible for establishing annual brand marketing and creative services goals and operational plan that aligns with the overall business and marketing plans.
• Manage the department's marketing and production budgets to support effective and successful operation of the brand and creative services functions
• Direct and Manage Brand Marketing and Creative Services Teams, providing direction, guidance, and leadership to ensure they are developing and working toward future goals....rate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skill and abilities:
• Knowledge of brand marketing, marketing strategy, and go-to-market promotional planning
• Ability to analyze campaign components, provide ROI and KPIs
• Strong sense of project ownership and dedication to delivering outstanding results
• Stays current with marketing, digital, social, and experimental industry trends.
• Proficient in HTML and CSS preferred
QUALIFICATION STANDARDS:
Education:
• BA/BS Degree (4-year) Marketing, communications , advertising or a related field
Experience:
• 7-10 years related work experience
• In-house marketing or agency experience with a proven track-record of executing comprehensive plans at/under budget that have produced measurable results
• Experience with automated marketing platforms to execute email, SMS, phone, and mail campaigns
• Experience with Photoshop preferred .