Trendspotting, Data Insights & Cultural Intelligence
• Be highly in tune with trends-especially TikTok-and identify opportunities to create, accelerate, or capitalize on viral moments.
• Monitor audio trends, fan behaviors, algorithmic spikes, and cultural cues to inform rapid-response or long-tail catalog strategy.
• Use consumption data, social trends, streaming patterns, and platform insights to shape campaigns and optimize performance....Bring Your VIBE
• 6+ years' experience in Catalog Marketing, Product Management, or Music Marketing at a label, distributor, or management company
• Strong understanding of catalog lifecycle marketing, DSP editorial strategy, streaming behaviors, and long-term audience development
• Demonstrated ability to plan and drive marketing strategy, execute complex projects, and manage multiple stakeholders
• Creative thinker with a track record of developing innovative and culturally relevant ideas for catalog or frontline artists
• Highly skilled in communication-must be clear, proactive, and assertive across teams and partners
• Deep familiarity with DSP and social platform trends (Spotify, Apple, YouTube, TikTok, SoundCloud, etc.)
• Strong presentation, writing, and cross-functional coordination skills
• Proficient with Word, Excel, PowerPoint, and tools like SoundScan, Mediabase, Chartmetric, or similar
• Bachelor's Degree
Perks Playlist:
Join an entrepreneurial,...Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah....Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT...|
Job Category:
Marketing, Streaming & Digital Media
Salary Range:
$ 70,304 - $152,260
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.