Full Time Job

Marketing Operations Associate Manager

Disney

New York, NY 05-09-2020
 
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

The Marketing Operations, Associate Manager, drives our lifecycle channel to enable marketers and administer user lifecycle messaging tests. This role is a hybrid of skillsets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate. A successful Associate Manager maximizes message utilization while balancing the needs of users and internal stakeholders using a measured approach.

Responsibilities:
• Drive ESPN+ messaging optimization and best practice adoption
• Run split and multivariate tests, ensuring test protocols are administered to minimize bias
• Implement and manage journey programs
• Oversee messaging builds end-to-end, ensuring flawless execution and quality assurance
• Monitor messaging programs and campaign and mitigate or flag issues to partners
• Traffic messages utilizing targeting capabilities while balancing against business goals
• Implement and audit all analytic encoding to enable messaging effectiveness
• Drive messaging reporting and run adhoc analysis when requested
• Ensure all messages conform to GDPR, CCPA, CAN-SPAM, COPPA, VPAA and other legal or compliance requirements

Basic Qualifications:
• 3+ years in marketing driving lifecycle channel optimization and insights, specifically with push, SMS and/or in-app messages
• An understanding and administration of message testing best practices
• Attention to detail, with an ability to identify issues and implement remedies
• Working knowledge of HTML to make message template adjustments and articulate more complex needs to developers
• Passion for velocity, enabling the team to scale through superior project management
• Analytic orientation and curiosity, using insights to drive your next course of action
• Excellent communication and copywriting skills
• Experience supporting a globally distributed stakeholder team
• Self-motivated, with a drive to exceed user expectations and enable marketers
• Working knowledge of mobile platform capabilities (e.g. iOS push user experience vs Android push user experience)
• Thrives in ownership, as a resident lifecycle channel expert

Preferred Qualifications:
• Passion for sports
• SQL or other query language
• Scripting (e.g. AMPscript, Liquid)
• Statistical analysis
• Proficient in Salesforce Marketing Cloud, Braze, and /or other lifecycle marketing platforms
• Working knowledge of compliance requirements
• Proficient in agile methodologies and working knowledge of Jira/Confluence

Required Education
• BA/BS degree or equivalent practical experience

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Location
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Company Profile
Disney
Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ and Disney+.