Full Time Job
Programmatic Operations Manager
Hearst
- Paid
- Full Time
- Mid (2-5 years) Experience
Job Description
Who We Are
Hearst Magazines is one of the
largest publishers in the world, with iconic and innovative brands, such as
Cosmopolitan, Esquire, and Harper's BAZAAR, that reach more than 150 million
readers every month in the United States alone. But we're more than just our
magazines-we're a content distribution platform and proprietary data lab that's
reinventing what publishing means in the 21st century. We're a global leader
with a startup mindset. We believe ideas can come from any level and we strive
to create an environment where all voices are encouraged. We're not just
joining the conversation: We're starting it.
Your Team
Hearst Magazines is seeking a
Programmatic Technologist to join our Programmatic Operations/Auction
Engineering Team. Our Programmatic Operations team facilitates the programmatic
campaigns sold by our sales team along with management of digital advertising
auction systems.
The impact you'll have
This role will focus on the sell side
responsibilities related to Hearst Magazine's Lift Project. The
ideal candidate will have experience with yield management, SSP/Programmatic Ad
Exchange management, ad trafficking, and have strong analytical skills.
What you'll do
• Analytics/analysis
(providing insights to help inform buy side team as well as sell side
team)
• Page QA
(reporting issues and working with tech teams on resolution)
• Ad trafficking
tasks (such as setting up ad campaigns and ad buying systems that will
help improve LIFT ROI
• Working with
buy side Lift team on improving marketing ROI and total net revenue each
day
• Partnering
with buy side Lift Team members to proactively communicate upcoming high
yield deals that can run on lift traffic
• SSP/DSP/Demand
Partner and vendor management
• Identifying
and finalizing deals with remnant advertisers/partners
• Collaborating
with the Hearst Ad Tech and Data Services teams on enhancements to the
pages/revenue/tracking systems that support the Hearst Magazines Lift Project
Who you are
• 2+ years
working in Google Ad Manager (formerly known as Google's Doubleclick for
Publishers - DFP)
• 2+ years of
experience working with ad exchange and SSP companies.
• Has directly
managed the page monetization for a publisher site.
Jobcode: Reference SBJ-rne86m-18-117-165-66-42 in your application.
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Company Profile
Hearst
Hearst Magazines isone of the largest publishers in the world, with more than25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone.