SEO Analyst

Job Description

Responsibilities

Meet Peacock, NBCUniversal's new, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture. ​

We're growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So if this sounds like you, join our flock. And we promise, we won't put your stapler in Jell-O. ​

SEO Analyst, Peacock

The SEO Analyst is responsible for implementing SEO strategies, as well as contributing ideas to the overall SEO strategy.
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Develop and optimize meta tags, titles, descriptions and schema markup for both new and existing content pages
• Provide recommendations and execute strategies for content development in alignment with SEO goals
• Assist with link building campaigns across internal and external partners
• Monitor and evaluate search performance, including keyword rank, domain authority, backlink aggregation and more
• Own and distribute monthly Peacock/Streaming Trends newsletter, providing organization w/insights in to search demand and audience trends
• Periodically execute technical SEO audits, as directed, to ensure crawlability
• Track competitive trends and competitor keywords
• Keep pace with SEO and internet marketing industry trends and developments
• Communicate to team and management on project development, timelines, and results

Qualifications/Requirements
• 2+years experience in Search Engine Optimization (SEO)
• Proficiency in MS Excel, PowerPoint, and Word
• Experience with a variety of tools including Google Search Console, Semrush, Ahrefs and Screaming Frog
• Bachelor's Degree or higher
• Basic understanding of collaboration tools including Slack and Sharepoint, a plus

Desired Characteristics
• Passion for SEO and digital marketing
• Comprehensive understanding of organic search (algorithms, ranking factors, copywriting, schema mark-up)
• Experience implementing organic search improvements and measuring impact
• Self-starter who can develop and execute strategy and action plans
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Ability to think creatively, and identify and solve problems
• Ability to clearly and effectively articulate thoughts and points
• Ability to coordinate with cross-functional teams and thrive in a fast-paced environment

Jobcode: Reference SBJ-rn17md-3-14-142-115-42 in your application.