Full Time Job
Audience Development Buyer
Hearst
- Paid
- Full Time
Job Description
Hearst's Audience Development team
works strategically with Ad Operations, Programmatic Yield, and Edit teams to launch,
optimize, and analyze campaigns to drive profitable traffic across our 22+
digital brands portfolio including Elle, Marie Claire, Cosmopolitan, Esquire,
Harper's Bazaar, Men's Health, Seventeen, Good Housekeeping, Town & Country
and more.
As a part of this team, the Audience
Development Buyer will be responsible for media buying and traffic acquisition
across self-serve paid social tools such as Facebook Business Manager and
Pinterest Business accounts. The ideal candidate should be a strong
communicator, highly organized, possess a passion for analytics, be detail-oriented
and able to multi-task.
Responsibilities:
• Launching and maintaining paid media campaigns including setting up campaigns, choosing creative images, writing/editing ad copy, and optimizing campaign performance
• Combining and analyzing campaign reporting
from various sources to determine optimization opportunities on existing
campaigns and develop new buying strategies to test
• Compiling metrics for other audience
development buyers and creating reports sent to broader leadership teams
• Collaborate and share results with other
buyers to help shape future campaign strategy
• Managing a variety of individually focused
projects designed to deepen our understanding of our brands' performance and how
it compares to our goals and competitive set
Qualifications:
• Proficiency in Microsoft Office programs, especially Excel
• Comfortable working with large data sets, and adept at organizing and
interpreting data to extract trends and result
• Ability to work in a fast-paced and collaborative environment
• Proven ability to handle multiple deliverables with tight deadlines
• Strong written and verbal communication skills
• Digital media experience is a plus
Jobcode: Reference SBJ-rjjxbr-3-133-144-197-42 in your application.
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Company Profile
Hearst
Hearst Magazines isone of the largest publishers in the world, with more than25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone.