Full Time Job

Integrated Digital Strategist / Specialist

Nexstar

Chicago, IL 09-30-2020
 
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

The Integrated Digital Specialist is responsible for assisting with digital sales efforts for all station digital and digital marketing services.
• Develops and executes go-to market sales strategies which result in exceeding revenue targets in digital by vertical and by accounts.
• Works with Account Executives and clients developing results driven marketing solutions across multiple platforms.
• Attends sales calls with Account Executives to develop new accounts and maximize existing accounts.
• Establish, maintain and grow meaningful client relationships alongside sales team.
• Assist with digital order entry and manage digital vendor relationships.
• Optimize and provide accurate reporting for sold digital campaigns.
• Be an effective educator/trainer both internally and externally on digital tactics, benefits, and trends.
• Assists with the recruitment of talented sales professionals.
• In partnership with the Local Sales Manager, prepare and lead sales meeting that focus on digital products and capabilities.
• Manage Digital inventory and effective pricing.
• Performs other duties as assigned.

Requirements & Skills:
• Bachelor's Degree in Marketing, Advertising, or equivalent combination of education and work-related experience preferred.
• 3+ years of experience of digital marketing or media sales.
• Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as ComScore and Google Analytics.
• Proficiency in MS Office products required.
• Experience with Wide Orbit, Matrix, Strata, ComScore and AdMall are a plus.
• Fluency in English; with excellent communication skills, both verbal and written.
• IAB and/or Google AdWords certification a plus.
• Graphic Design abilities a plus.
• Occasional travel may be required; available to work extended hours if needed.

Location
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Company Profile
Nexstar

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.