Data Operations VP

Job Description

The Vice President of Data Operations (the ''VP'') will be a senior member of the management team responsible for managing the processes and people that enable the data collection, processing, modeling and analysis required to create customer and business value from the Company's data assets. Reporting to the SVP of Strategy & Business Intelligence, the VP will work closely with Program Management to coordinate on project execution, and collaborate on requirements with other senior stakeholders including Product, Revenue Operations, Content, Engineering, Advertising, and Business Development. The ideal candidate will be a highly motivated, passionate leader from a data-driven environment that operates equally as effectively in both independent and team collaboration settings. He/she should have a strong business acumen, solid technology experience, and familiarity with the broadcast industry in addition to possessing excellent data analytics skills.

The VP will be responsible for the implementation and ongoing management of innovative, enterprise-wide analytics capabilities necessary to power the company's BI initiatives, and to generate meaningful, actionable insights into user and advertiser behavior across the entire Nexstar network. Will be responsible for streamlining and automating the collection, management, and analysis of consumer, product, social, market, competitive, and ad data to lead to high impact business insights that help move our business into the future.

The ideal candidate has the ability to see solutions in sprawling data sets, the business acumen to convert insights into strategic opportunities for our company, and the communication skills to communicate key insights to an executive audience. It is a unique opportunity to help build out industry-leading digital analytics and insights capabilities for the nation's largest broadcast company.

Responsibilities
• Day-to-day management of the Analytics team and associated functions
• Ensure accuracy of analytics and insights produced
• Develop, maintain, and improve holistic data sets from internal and external sources to generate proper data visualization reports and dashboards to support executive management decision making as well as tactical next steps and KPIs
• Work with the SVP of Strategy & BI to help drive the definition of data and research needs to empower executive decision making and establish best practices for technologies, tools, and processes
• Work with Product leadership to support Analytics and Insights needs for all new product development, from initial market and product research to post-launch performance reporting
• Establish the short and long term requirements to support Nexstar's advanced Data capabilities, including budget, resource and system requirements, and management strategies required to lead and execute on key projects
• Grow our capabilities to support a full-featured analytics, insights, and data science platform
• Partner with the Engineering team to maintain a scale-able and efficient analytics infrastructure
• Identify new data sources and strategy for obtaining and managing audience data
• Oversee market research and customer satisfaction survey initiatives
• Prepare research, communication materials and presentations for the senior leadership team across Nexstar Digital and the Nexstar Media Group team

Minimum Qualifications
• 10+ years in data and analytics, market research, insights creation, and strategy development
• Knowledge or prior experience in media/entertainment or with a direct to consumer streaming service a plus
• Demonstrable thought leadership in the field(s) of Business Intelligence and Advanced Analytics
• Strong cultural and team leadership skills
• Creative problem-solver with ability to look beyond existing business and technology limitations to identify the ''next thing''
• In depth understanding of all stages of customer acquisition, conversion, and lifetime value
• Proven success in the execution/project management of large-scale data mining and insights projects from inception through completion
• Expertise in qualitative and quantitative research methodologies, and experience developing market-based research solutions
• System knowledge and experience
• Data modeling and analysis
• Market research and survey tools
• Syndicated research services (comScore, Nielsen)
• Business Intelligence reporting tools (e.g. Data Studio, Power BI, Looker, Tableau)
• Digital Marketing tools for instrumentation and analytics analysis, such as Segment, Google Analytics, and Datorama
• Data Integration tools such as SQL, Spark, Scala, Python, Data Bricks, Airflow, R, Machine Learning a plus

About Nexstar Digital

Nexstar's digital media products and services focus on providing innovative solutions to audiences, clients and any business looking to gain an edge in the shifting digital landscape. Along with Nexstar's dedication to providing local news, entertainment and sports content through its digital platforms, Nexstar Digital's companies provide digital publishing and content management platforms, a video advertising platform, digital agency services and other digital media solutions to publishers and advertisers.

Jobcode: Reference SBJ-reo180-18-224-214-215-42 in your application.