Full Time Job

Manager, Audience Development


Burbank, CA 06-22-2020
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

The Job

As the Manager, Digital Audience Development you will play a critical role in ensuring that media campaigns are targeting the right audiences, aligning to campaign targets and goals. You will work closely with internal marketing teams, agency teams, and vendors to understand audience requirements and develop the audience component of our HBO Max Originals media plans.

You will work cross-functionally to drive our audience strategy, backed with an understanding of technical requirements and a creative execution lens. A successful candidate will have strong project management skills, excellent communication abilities, and a knack for creatively leveraging data signals to meet campaign objectives.

The Daily
• Partner with internal marketing teams to understand target audiences
• Support digital media teams by identifying and developing appropriate audiences for campaigns
• Collaborate with media agency to translate audience targets into workable media plan
• Creatively construct audience activation targets using 1st party, 2nd party, and 3rd party data
• Test and analyze different data sets for identifying and effectively reaching target audiences
• Work with digital analytics team to develop audience insights and uncover opportunistic audience segments
• Communicate audience capabilities to internal marketing teams

The Essentials
• 5+ years working in digital media and translating audience data sets into targetable strategies
• Experience with multi-channel digital media campaign strategy and activation
• Strong understanding of media targeting datasets and use cases
• Experience working within DMPs, DSPs, and data onboarding tools
• Proven success working across internal and external teams in a dynamic team environment
• Agency and/or entertainment experience a plus

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