Specialist - Digital and Social Media

Job Description

The Specialist, Digital and Social Media, is responsible for conceiving and publishing best-in-class digital and social content experiences for TLC and Discovery Life. This person will work within a small team to implement effective, innovative and influential social media strategies that are aligned with the network’s target brand voice and show priorities. He or she will report to the Director, Multi-Platform Strategy and Digital Media.

He or she will coordinate the entire project lifecycle and create high-quality content that engages and entertains our fans while meeting growth and engagement goals. The Coordinator will work closely across various teams to ensure online content extends the brand, communicates a coherent message in sync with network initiatives, and drives viewers across key social platforms (Twitter, Instagram, Facebook, YouTube) and O&O platforms (TLCme.com, TLC GO). The goal of this role is to create social and digital content that extends the brand, communicates a coherent message in sync with network initiatives, and drives viewers across all owned and operated platforms. A love of all things lifestyle and TLC is paramount.

Please note this position will be in Silver Spring, Maryland or New York City, NY.

Responsibilities

1. Promote TLC’s programming slate using engaging social media content, campaigns, and online events
2. Build awareness, buzz and affinity for TLC on social media
3. Serve as the digital media expert for assigned shows and be responsible for publishing all content onto digital/social platforms around those shows, including live events and after-hours programming
4. Craft original content for TLCme in support of linear priorities
5. Build partnerships with Marketing, Press, Talent, Video Production, and Show Production departments to leverage all digital resources and assets
6. Collect data and evaluate digital and social successes and trends
7. Discover new social trends and research audience preferences
8. Stay current with changes on all social platforms
9. Support Manager, Digital Media and Director, Digital Media and the rest of the Multi-Platform team in day-to-day needs

Requirements

* Bachelor’s degree in New Media, Journalism, Communication or related field
* 3+ years of experience in social media marketing, community management and fan engagement at a media/entertainment company, agency, or brand
* Able to work a flexible schedule to support key events and social activities (ex: live tweeting)
* Actively involved in the social media space with a proven understanding of how to use social platforms to engage and build audiences and interpret metrics
* Must possess fluency in major social platforms’ best practices, including YouTube, Facebook, Instagram, Snapchat, and Twitter, working knowledge of secondary platforms (Tik Tok, Tumblr, Pinterest) and a keen eye for emerging platforms and trends
* Demonstrable experience identifying and creating socially shareable content that is on-brand
* Proficiency with MS Office suite and Adobe Creative Suite
* Proficiency in online tracking/reporting tools (ex: Google Analytics, Facebook Insights), online content management and publishing systems (ex: Khoros), and social listening tools (ex: Listen First, Netbase)

* Must have the legal right to work in the United States

ADDITIONAL NEEDS
* Pro-active, detail-oriented and highly organized
* Strong quantitative analysis and creative problem-solving skills
* Able to prioritize and successfully complete multiple, ongoing projects in a deadline-driven, fast-paced environment
* Great sense of humor and can quickly write culturally relevant, brand-appropriate copy
* Always plugged into the latest memes and trends
* Create/sustain positive working relationships with various stakeholders in a matrixed environment
* Adaptable and can easily shift gears and voice quickly between multiple properties; calm under pressure
* A desire and ability to watch TLC programming

silver spring, maryland, md, dmv, new york city, new york, nyc, ny

Jobcode: Reference SBJ-rb8wyr-18-222-120-133-42 in your application.