Paid Media Freelancer

Job Description

Paid Media Freelancer (3 Days a Week)

About Entertainment One

Entertainment One (eOne) is an independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film, television and music production and sales; family brands; digital content; and live entertainment. Through its extensive reach and scale, and a deep dedication to high-quality entertainment, eOne unlocks the power and value of creativity.

eOne’s Family Brands division is an exciting, fast growing team within the global Hasbro family that specialises in the development, production, distribution and brand management of kid’s entertainment. Key properties in the brand portfolio include international pre-school TV phenomenon Peppa Pig; superhero hit PJ Masks; newly launched pre-school series Ricky Zoom; fashion brands My Little Pony and Jem; as well as action adventure brands Transformers: Rescue Bots and Power Rangers.

Position Summary

We are looking for an experienced Paid Media Freelancer to help in the execution of digital campaigns across a busy Q4 period! You will join our exceptionally hardworking, fast-paced digital marketing team and get to work on some outstanding kids brands!

Key responsibilities:
• Set up, optimise and report on paid campaigns across YouTube/Facebook/Paid Search
• Work with internal teams to guide them through the process and requirements for campaigns, including making recommendations, ensuring correct delivery of assets, making requested changes and reporting on performance.
• Provide additional campaign support and expertise for the rest of the team as needed

Key Competencies
• Previous experience with Ad Operations and planning digital strategies for multiple clients
• Clear understanding of pricing methodologies and reporting metrics; CPV, CPM, CPCV, CPC, CTR, VTR etc.
• Extensive knowledge in cross channel audience remarketing and conversion optimisation
• Extensive experience of campaign executions across the Google and Facebook marketing stack including: Google AdWords, Google DV360, Facebook Ads Manager
• Excellent communication and writing skills and adept at managing multiple stakeholders both internally and externally
• Strong analytical thinking, great mathematical skills and confident working with large amounts of data
• Highly organized and capable of working independently
• Be able to adhere to processes and best practices and make recommendations on how to further improve output

Jobcode: Reference SBJ-r74zpq-18-218-48-62-42 in your application.