Full Time Job

Associate On-Channel Marketing Manager

Hulu

Santa Monica, CA 05-12-2020
 
  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description

SUMMARY

Hulu's Marketing team is seeking an Associate On-Channel Marketing Manager who will be an outstanding addition to our team. The On-Channel Marketing team is responsible for using the Hulu app as a vehicle for achieving marketing objectives with a primary focus on driving engagement through content curation and promotion. As an Associate On-Channel Marketer at Hulu, you will be responsible for creating and executing on-channel campaigns and promotions. The right person for this role has familiarity with audience development, audience targeting, content curation, and editorial workflows, as well as a broad knowledge of television and popular culture. If you are analytical, curious, decisive, and flexible, then this is a great role for you!

WHAT YOU'LL DO
• Program Hulu to best serve the needs of viewers and the business
• Partner with team members on programming tactics
• Develop targeting lists using audience segmentation tools
• Execute and deploy tactics under supervision of more senior team members
• Work off a prioritized calendar and document projects
• Conduct day-to-day analysis and optimization of campaigns
• Create, update, and monitor Airtable tickets
• Cover evening and weekend programming events, when needed

WHAT TO BRING
• 1-4 years of experience in online marketing, digital media, paid media, or audience development
• Familiarity and comfort using data to make informed decisions
• Excellent communication abilities including comfort presenting in front of large groups
• Outstanding attention to detail and follow through
• Quick learner; critical thinking, analytical and problem solving skills
• Desire to work in a fast-paced, constantly changing environment
• Ability to balance multiple projects simultaneously, change priorities seamlessly, and remain calm under pressure
• A love for television

NICE-TO-HAVES
• Previous experience working in the entertainment industry
• Familiarity with Airtable
• Experience with live audience tracking software (Chartbeat, Parsely, Conviva, etc.)
*LI-AL1

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Company Profile
Hulu
Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.