Full Time Job

Sr Digital Ad Operations Manager

Sinclair Broadcast Group

Cockeysville, MD 07-08-2020
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

Sinclair Digital Group is looking for an experienced Digital Advertising Operations Manager to lead our automotive onboarding, production, and account management team. The candidate must be a proven people leader with expert knowledge of digital marketing, and preferred experience in the automotive industry.

Attention to detail, problem solving abilities, a broad understanding of marketing, and excellent customer service skills are keys to success in this role. The ideal candidate will be forging direct relationships with multiple stakeholder groups, providing a world class experience for all.

Specific Duties include:
• Managing a growing team of 15+ people handling the implementation and ongoing maintenance of marketing platforms such as retargeting, search advertising, dynamic inventory advertising, social advertising and email marketing for our automotive clients
• Working with the automotive production team to ensure consumer digital product launch is accurate, comprehensive, and problem-free
• Working directly with the agency's VIP automotive clients, and the sales managers overseeing those accounts to ensure long-term campaign success
• Collaborate with sales teams, clients and department account managers on campaign development, optimization and strategy and oversee the team ultimately responsible for automotive account management
• Work closely with sales and the account management team to retain lapsing accounts and prevent churn
• Must lead by example, and provide excellent customer service while on-boarding new dealer clients, and ensuring success with established clients
• Managing all communication between auto sales, fulfillment teams, account management teams and the agency's third-party partners
• Checking in on clients and maintain a constant channel of communication to ensure dealership success
• Ensuring all issues are documented and resolved with a strong sense of urgency. Will act as an escalation point for project issues.
• Will need to focus on platform tools, defining processes and overall organizational support
• Maintaining ultimate responsibility regarding client onboarding, launch objectives and post implementation relationships and campaign success
• Ensuring vendor relationships, performance and communication is well managed.

Desired Skills/Experience:
• Accountable people leader with positive track record developing people and process
• Must have 5+ years with digital marketing, including but not limited to SEM, Retargeting, Location Based Advertising, Social Advertising, Email Marketing and Account Management.
• Website design and platform knowledge is a plus.
• Strong ability to understand and interpret user data and engagement analytics
• Must be proactive and responsive with demonstrated problem-solving and troubleshooting skills
• Proven track record of servicing clients, preferably in the automotive field
• Comfort communicating with dealership personnel at all levels
• Excellent analytical and problem-solving skills
• Ability to communicate with clients who have varying degrees of technical expertise

• Bachelor's Degree
• 5+ years working in the digital space
• 2+ years of experience in managing a digital marketing team
• Must be able to work in a fast paced, evolving and changing environment
• Proficient in the use of office software and CRM tools
• Excellent communication, organization, and problem-solving

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!


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